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When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like chanel and armani, are the ones that stand for something. fashion is about establishing an image that consumers can adapt to their own individuality. and it's an image that can change, that can evolve. it doesn't reinvent itself every two years.

-Ralph Lauren

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When You Think Of The Blur Of

Ralph Lauren

When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like chanel and armani, are the ones that stand for something. fashion is about establishing an image that consumers can adapt to their own individuality. and it's an image that can change, that can evolve. it doesn't reinvent itself every two years.

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    <p style="font-size: 1.2rem; font-style: italic; margin-bottom: 10px;">"when you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like chanel and armani, are the ones that stand for something. fashion is about establishing an image that consumers can adapt to their own individuality. and it&#039;s an image that can change, that can evolve. it doesn&#039;t reinvent itself every two years."</p>
    <footer style="font-size: 1rem; font-weight: bold;">— Ralph Lauren</footer>
    <p style="margin-top: 15px; font-size: 0.85rem;"><a href="https://pjdigitalmarketing.com/quote/when-you-think-of-the-blur-of-all-the-brands-that-are-3bgp7" style="color: #8b5cf6; text-decoration: none;">View this quote on Pjdigitalmarketing.com</a></p>
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Topic

Change Fashion Believe

More From Ralph Lauren

I see a lot of people dressing very similarly, and i see brands being cool because of their name and because of who wears the brands, but that's always been the case. that's kind of the history of fashion. you know, celebrities wear their clothes and people think these celebrities are cool, and then the clothes become valuable. it gives clothes a commodity factor once a certain individual starts wearing that brand. but do i think there's something wrong? i think what's wrong with the fashion world, particularly men's fashion, is the lack of creativity behind it.

The successful human being is adaptable. we have to adapt to changes in weather. we have to adapt to changes in climate. we have to adapt to changing economic circumstances. people that don't have the flexibility to adapt or who are afraid of change or who oppose it are going to be left behind.

Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. people make brands. if people are compassionate, brands will be compassionate in return.

Between the time i first started working in advertising in 1998 and now, the word brand has replaced identity. we are no longer individuals so much as we are brands. we're individual brands. individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Show me a man or a woman alone and i'll show you a saint. give me two and they'll fall in love. give me three and they'll invent the charming thing we call 'society'. give me four and they'll build a pyramid. give me five and they'll make one an outcast. give me six and they'll reinvent prejudice. give me seven and in seven years they'll reinvent warfare. man may have been made in the image of god, but human society was made in the image of his opposite number, and is always trying to get back home.

Consumers now have a voice. and the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.

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