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When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. like, it's on the page next to the article. you can look at it or not. you can turn the page when you're ready. on the internet, the ads - many of the ads - just are so controlling. they insist that you see them.
-Terry Gross
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When You're Reading A Newspaper And You're

Terry Gross
When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. like, it's on the page next to the article. you can look at it or not. you can turn the page when you're ready. on the internet, the ads - many of the ads - just are so controlling. they insist that you see them.
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When you're a kid, you see your parents reading the newspaper and you're like, 'god, why are they reading the newspaper?' when you're young, you're not reading the newspaper. but there comes a time in your life when the newspaper's cool.
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During the second war, the u.s.o. sent special issues of the principal american magazines to the armed forces, with the ads omitted. the men insisted on having the ads back again. naturally. the ads are by far the best part of any magazine or newspaper. more pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. ads are news. what is wrong with them is that they are always good news.
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I'm not sure riot grrrl would have been as big a deal if the internet had existed back then. because there's so much stuff on the internet. people could have been like, oh, whatever, i'm going to go look at pictures of barbie vaginas, you know what i mean? there's so many different things on the internet, you read one article and then you read something linked off that article and you go down the rabbit hole.
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I see the gap ads as being a great example of how branding has changed. those gap campaigns are pop culture. they've been incredibly powerful. they have had the kind of effect on culture that a hit band has. just look at the gap's khaki swing ads, which were music videos. they had this tremendous impact on the industry - suddenly everything started looking like gap ads and it became difficult to know who was co-opting whom and who was creating culture.
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Reading is everything. reading makes me feel like i've accomplished something, learned something, become a better person. reading makes me smarter. reading gives me something to talk about later on. reading is the unbelievably healthy way my attention deficit disorder medicates itself. reading is escape, and the opposite of escape; it's a way to make contact with reality after a day of making things up, and it's a way of making contact with someone else's imagination after a day that's all too real. reading is grist. reading is bliss.
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It's not fair that our name can be used in any newspaper, any article connected with anything, and we can't really fight about it. it's like any newspaper that might take a picture of you, bad or good, and sometimes they're awful pictures, and they can use them without your approval and you can't do anything about it.
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