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When we are selective about doing business only with those who believe in our why, trust emerges.
-Simon Sinek
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When We Are Selective About Doing Business

Simon Sinek
When we are selective about doing business only with those who believe in our why, trust emerges.
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Believe Selective

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The goal of business should not be to do business with anyone who simply wants what you have. it should be to focus on the people who believe what you believe. when we are selective about doing business only with those who believe in our why, trust emerges.
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Modernity is a desert, and we are jungle monkeys. and so new evolutionary selective pressures are coming to bear upon the human situation, new ideas are coming to the fore. psilocybin is a selective filter for this. the wish to go to space is a selective filter for this. just the wish to know your own mind is a selective filter for this.
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He and she become selective at different points; she can be selective when he wants his primary fantasy - sex; he can be selective when she wants her primary fantasy - commitment.
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Trust strikes at the heart of our success at jetblue. trust is key to the speed of our growth. the speed of trust articulates better than any book that trust is the one thing that changes everything-in business and in life. with high trust, success comes faster, better, and at lower cost.
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The neutral zone of selective advantage in the neighbourhood of zero is thus so narrow that changes in the environment, and in the genetic constitution of species, must cause this zone to be crossed and perhaps recrossed relatively rapidly in the course of evolutionary change, so that many possible gene substitutions may have a fluctuating history of advance and regression before the final balance of selective advantage is determined.
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When you get something like mtv, it's like regular television. you get it, and at first it's novel and brand new and then you watch every channel, every show. and then you become a little more selective and more selective, until ultimately... you wind up with a radio.
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