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The biggest mistake businesses make is advertising before they have become well known.
-Jeffrey Gitomer
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The Biggest Mistake Businesses Make Is Advertising

Jeffrey Gitomer
The biggest mistake businesses make is advertising before they have become well known.
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Mistake Advertising Well Known

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It is not a mistake to commit a mistake, for no one commits a mistake knowing it to be one. but it is a mistake not to correct the mistake after knowing it to be one. if you are afraid of committing a mistake, you are afraid of doing anything at all. you will correct your mistakes whenever you find them.
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I don't believe in tricky advertising, i don't believe in cute advertising, i don't believe in comic advertising. the people who perpetrate that kind of advertising never had to sell anything in their lives
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In wwe there's a huge degree of acting you need to have to become legendary, to become popular. you have to become a great actor in wwe and that's something i've honed from a young age. i could never be the biggest guy on the show when i first started wrestling; it was all about the giants. but i could have the biggest personality, the biggest character.
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I've always been business-minded. i worked in corporate america before becoming an actress and knew that acting wasn't the end but a means to an end. it gave me the platform and the exposure i needed to do my philanthropic work. it also gave me the financial security to focus on my other businesses, start new businesses, and even help other people start businesses.
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Advertising holding companies used to boast about their share of the advertising market. now they are proud of how much of their business is not in advertising.
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We run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. i think advertising is advertising. if it's 100 percent clear what it is, then, with certain exceptions, i can live with that.
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