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That's an interesting thing about an object. one object speaks volumes about the company that produced it and its values and priorities.
-Jonathan Ive
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That's An Interesting Thing About An Object.

Jonathan Ive
That's an interesting thing about an object. one object speaks volumes about the company that produced it and its values and priorities.
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Philosophical Interesting Priorities

More From Jonathan Ive

Any object not interesting in itself may become interesting through becoming associated with an object in which an interest already exists. the two associated objects grow, as it were, together; the interesting portion sheds its quality over the whole; and thus things not interesting in their own right borrow an interest which becomes as real and as strong as that of any natively interesting thing.
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Perhaps the most significant thing a person can know about himself is to understand his own system of values. almost every thing we do is a reflection of our own personal value system. what do we mean by values? our values are what we want out of life. no one is born with a set of values. except for our basic physiological needs such as air, water, and food, most of our values are acquired after birth.
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You know, i'm behind my company. my company has been a big part of my life. and it's not that i been buying a company or that my father bought a company and tried to do something out of it. you know, it's not the same thing. it's my name, it's my company, it's my signature.
Father Names Signatures
Art is not and never has been subordinate to moral values. moral values are social values; aesthetic values are human values. morality seeks to restrain the feelings; art seeks to define them by externalizing them, by giving them significant form. morality has only one aim - the ideal good; art has quite another aim - the objective truth... art never changes.
Art Social Values Giving
By the artist's seizing any one object from nature, that object no longer is part of nature. one can go so far as to say that theartist creates the object in that very moment by emphasizing its significant, characteristic, and interesting aspects or, rather, by adding the higher values.
Nature Artist Interesting
At travelers, we were much more opportunistic. it was very successful, but it wasn't an integrated financial services company. we had a property casualty company, a life company, a brokerage company. we were a financial conglomerate. it wasn't a unified, coordinated strategy of any sort. when it merged with citi, that became a big issue; citi, at that time, wasn't yet a fully integrated, coordinated company.
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