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People rarely buy what they need. they buy what they want.
-Seth Godin
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People Rarely Buy What They Need. They

Seth Godin
People rarely buy what they need. they buy what they want.
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More From Seth Godin

I need a good book i need a good story. i need a good book. the kind that explodes off the shelf. i need some good writing, alive and exciting, to contemplate all by myself. i need a good novel, i need a good read. i probably need two or three. i need a good tale of love and betrayal or perhaps an adventure at sea. i need a good saga. i need a good yarn. a momentous and mightily or slight one. but with thousands and thousands and thousands of books, i need someone to tell me the right one. -john lithgow
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A novel is a commodity that fulfills a certain need; people need to buy daydreams like they need to buy ice cream or aspirin or gin. they even need to buy a pinch of intellectual catnip now and then to liven up their thoughts.
Ice Cream People Intellectual
People buy into the leader before they buy into the vision. many people who approach the area of vision in leadership have it backwards. they believe that if the cause is good enough, people will automatically buy in and follow. but that's not how leadership works. people don't follow worthy causes; they follow worthy leaders with a cause they can believe in. they buy into the leader first.
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I want to see all the countries in the world and learn all the languages. i want to have thousands of friends and i want all my friends to be different. i want to play six instruments. i want to be the best in the world at two things. i want to be a great athlete and i want to be a great surgeon. i need to practice very hard every day. i need to sleep as little as possible. i need to read at least one major book every week. and i need to remember that my seventy years are going to go by too quickly.
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If you want to buy a good movie, you'll buy a good movie. if you don't want to buy a good movie, you'll buy a 'twilight' movie.
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We need scientists to design new fuels. we need farmers to help grow them. we need engineers to invent new technologies. we need entrepreneurs to sell those technologies. we need workers to operate assembly lines that hum with high-tech, zero-carbon components. we need builders to hammer into place the foundations for a clean energy age. we need diplomats and businessmen and women, and peace corps volunteers to help developing nations skip past the dirty phase of development and transition to sustainable sources of energy. in other words, we need you.
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I pay tribute to the writing always. the writer is a creative artist and the director is an interpretive artist and the actors are interpretive. you take zero and make it into something, that's always amazing to me.
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