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People don't buy what you do; they buy why you do it and what you do simply proves what you believe.
-Simon Sinek
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People Don't Buy What You Do; They

Simon Sinek
People don't buy what you do; they buy why you do it and what you do simply proves what you believe.
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Life Believe People

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People buy into the leader before they buy into the vision. many people who approach the area of vision in leadership have it backwards. they believe that if the cause is good enough, people will automatically buy in and follow. but that's not how leadership works. people don't follow worthy causes; they follow worthy leaders with a cause they can believe in. they buy into the leader first.
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If i do not believe as you believe, it proves that you do not believe as i believe, and that is all that it proves.
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The more informative your advertising, the more persuasive it will be. before people making a buying decision, they have many questions. for example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
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"don't believe me, don't believe yourself, and don't believe anybody else." don't believe me, because what i say is only truth for me. don't believe yourself, because most of the time what you tell yourself is only truth for you - especially when you tell yourself that you're not good enough, you're not intelligent enough, you're not beautiful enough - when you reject yourself before anybody else can reject you. and don't believe anybody else, because what they say is only truth for them.
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It equally proves, that though individual oppression may now and then proceed from the courts of justice, the general liberty of the people can never be endangered from that quarter; i mean so long as the judiciary remains truly distinct from both the legislature and the executive. for i agree, that "there is no liberty, if the power of judging be not separated from the legislative and executive powers." and it proves, in the last place, that as liberty can have nothing to fear from the judiciary alone, but would have every thing to fear from its union with either of the other departments.
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When the masters of industry pay such sums for a newspaper, they buy not merely the building and the presses and the name; they buy what they call the "good-will"- that is, they buy you. and they proceed to change your whole psychology - everything that you believe about life. you might object to it, if you knew; but they do their work so subtly that you never guess what is happening to you!
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