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Many pleasant things are better when they belong to someone else. when things belong to others, we enjoy them twice as much, without the risk of losing them, and with the pleasure of novelty.
-Baltasar Gracian
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Many Pleasant Things Are Better When They

Baltasar Gracian
Many pleasant things are better when they belong to someone else. when things belong to others, we enjoy them twice as much, without the risk of losing them, and with the pleasure of novelty.
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Risk Novelty Losing

More From Baltasar Gracian

There comes that phase in life when, tired of losing, you decide to stop losing, then continue losing. then you decide to really stop losing, and continue losing. the losing goes on and on so long you begin to watch with curiosity, wondering how low you can go.
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It is pleasure that lurks in the practice of every one of your virtues. man performs actions because they are good for him, and when they are good for other people as well they are thought virtuous: if he finds pleasure in helping others he is benevolent; if he finds pleasure in working for society he is public-spirited; but it is for your private pleasure that you give twopence to a beggar as much as it is for my private pleasure that i drink another whiskey and soda. i, less of a humbug than you, neither applaud myself for my pleasure nor demand your admiration.
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There are three things which the public will always clamour for, sooner or later; namely: novelty, novelty, novelty.
Three Novelty Clamor
Magazines in the traditional sense were aggregators of novelty. a good magazine was a lot of novelty, stuff you've never heard of before, clearly aggregated by people who have been able to travel further and dig deeper than you have been able to do. and that used to be really an important source of stuff for me. and now it is less important because the internet has eaten it all up. but my twitter feed as an aggregator of novelty is like... i don't know what i would do if it became any more powerful, i would have to start reining it in somehow.
Powerful People Important
Managing risk is a key variable, frankly, all aspects of life, business is just one of them, and one of the things that most people do in terms of managing risk, that's actually bad thinking, is they think they can manage risk to zero. everything has some risk to it. you know, you drive your car down the street, a drunk driver may hit you. so what you're doing is you're actually trying to get to an acceptable level of risk.
Zero Thinking Keys
Mastery over the body - its impulses, its needs, its size - is paramount; to lose control is to risk beauty, and to risk beauty is to risk desirability, and to risk desirability is to risk entitlement to sexuality and love and self-esteem.
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