John Akers Once Said That Changing Ibm's

Rosabeth Moss Kanter

John akers once said that changing ibm's culture was more difficult than getting elephants to dance. of course it's really difficult, as lou gerstner also found out years later. the title of his own book is who says elephants can't dance? he and his top executives were change masters at ibm. all organizations, especially the larger ones, will always need change masters. dissatisfaction with the status quo and efforts to improve it should be encouraged rather than discouraged. regrettably, that is often not the case.