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It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just trump but also ivanka, who has a sub-brand. we've never seen this before. we've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.
-Naomi Klein
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It's Certainly Something We Haven't Seen Before

Naomi Klein
It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just trump but also ivanka, who has a sub-brand. we've never seen this before. we've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.
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Golf Office President

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Trump's act of construction is not building a building. it is building the meaning of the name "trump." because his revenue really comes from selling his name to people who do actually build things. they pay enormous sums of money for the supposed privilege of being associated with the name trump or the name ivanka, because of that image construction. that's why it seemed like a good idea for trump to run for president in the first place.
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I've laid out a plan for how we keep people safe here at home, and i've laid out a plan of how we wage war and win by denying isis territory overseas. we must deny them their territory because the territory that they've conquered because hillary clinton and barack obama declared victory in iraq and against every generals advice withdrew all of our troops, leaving a vacuum, weaponry, territory for isis to conquer, that territory, their caliphate, is that from which they draw legitimacy, potency, credibility. we have to deny them that territory.
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There's a property in panama where trump has collected somewhere around $30 million just from selling his name to this property - it's somewhere between $30 million and $50 million. it would be so easy for a developer to slap on an extra $6 million to a trump licensing deal and have that be a backdoor bribe. who are we to say what that is worth? it's so ephemeral. and this is the appeal of selling something as ephemeral as a brand name, is that it can be inflated beyond all reason.
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Ivanka trump is for climate change. ivanka is all for single-parent families, and so she's as close to liberal as you're gonna get in her dad's inner circle.
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I saw that donald trump is selling his penthouse suite at the trump park avenue building here in new york city for $21 million. when asked why he's selling it now, trump said 'hey, americans seem to be buying everything else i'm selling, so why not strike while the iron's hot.'
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