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If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
-David Ogilvy
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If You Have All The Research, All

David Ogilvy
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
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When god gives you a door, if you want access, you go through that door. people didn't like jesus. oh, they had all kind of reasons to hate him but jesus said, "i am the door. any man who enters must come by me. if you don't come by me," he said, "you're a thief and a robber." well, if omarosa manigault is the door to donald trump, well i kind of like that door. that's a pretty door. that's an intelligent door. that's a spiritually rooted door.
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Lawyers-they get together all day and say to each other, "what can we postpone next?" the only thing they don't postpone, of course, is their bill, which arrives regularly. you've heard about the man who got the bill from his lawyer which said, "for crossing the street to speak to you and discovering it was not you, twelve dollars."
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One may enter the literary parlor via just about any door, be it the prison door, the madhouse door, or the brothel door. there is but one door one may not enter it through, which is the child room door. the critics will never forgive you such. the great rudyard kipling is one of a number of people to have suffered from this. i keep wondering to myself what this peculiar contempt towards anything related to childhood is all about.
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Just because you’ve only been alive for fifteen years doesn’t mean you’re less anything except old. that’s all it means. it doesn’t mean you’re less experienced. it doesn’t mean you’re less intelligent. it doesn’t mean you’re less sensitive. it doesn’t mean you take things less seriously. it’s like, these are younger human beings, meaning don’t, because they’re only ten, start thinking that they don’t know what you’re talking about -because they do. don’t leave people out in the cold, and don’t talk down to people -don’t. it never works out.
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