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I don't think i'm a risk-taker. i don't think any entrepreneur is. i think that's one of those myths of commerce. the new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. other companies would say i'm taking risks, but that's my path - it doesn't feel like risk to me.
-Anita Roddick
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I Don't Think I'm A Risk-taker. I

Anita Roddick
I don't think i'm a risk-taker. i don't think any entrepreneur is. i think that's one of those myths of commerce. the new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. other companies would say i'm taking risks, but that's my path - it doesn't feel like risk to me.
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The more real things get, the more like myths they become. there have always been myths, but the myths of earlier times were, im convinced, bad ones, because they made people sick. so certainly, if we can tell evil stories to make people sick, we can also tell good myths that make them well.
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Myths, as compared with folk tales, are usually in a special category of seriousness: they are believed to have "really happened,"or to have some exceptional significance in explaining certain features of life, such as ritual. again, whereas folk tales simply interchange motifs and develop variants, myths show an odd tendency to stick together and build up bigger structures. we have creation myths, fall and flood myths, metamorphose and dying-god myths.
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The most important job of the entrepreneur begins before there is a business or employees. the job of an entrepreneur is to design a business that can grow, employ many people, add value to its customers, be a responsible corporate citizen, bring prosperity to all those that work on the business, be charitable, and eventually no longer need the entrepreneur. before there is a business, a successful entrepreneur is designing this type of business in his or her mind's eye. according my rich dad, this is the job of a true entrepreneur.
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"why is the creative entrepreneur the riskiest type to be?" i asked. "because being creative means you are often a pioneer. it is easy to copy a successful and proven product. it is also less risky. if you learn to innovate, create, or invent your way to success, you are an entrepreneur creating new value rather than an entrepreneur who wins by copying."
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For the power given to congress by the constitution does not extend to the internal regulation of the commerce of a state (that is to say, of the commerce between citizen and citizen,) which remain exclusively with its own legislature; but to its external commerce only, that is to say, its commerce with another state, or with foreign nations, or with the indian tribes.
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