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Google's thing is not advertising because it's not a romanticizing operation. it doesn't involve expression. it's a link. what they're doing is selling access.
-Jaron Lanier
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Google's Thing Is Not Advertising Because It's

Jaron Lanier
Google's thing is not advertising because it's not a romanticizing operation. it doesn't involve expression. it's a link. what they're doing is selling access.
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More From Jaron Lanier

Google is reeling right now. this is the kind of thing, this is the kind of charge that just sends leftists up the tree, that they're unfair, that they're discriminating on the basis of gender. ladies, tell google to prove it to you that the guy who wrote the memo is wrong. what you say to google is, "show me the money." go for the money. tell 'em you want money. tell 'em you want raises. tell google to prove it. don't join the protest march and start throwing underwear and bras. just demand the money. they're reeling right now. hit 'em!
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We know that google earth and google maps have had a tremendous impact on google traffic, users, brand, adoption, and advertisers. we also know google news, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. we know those people search more. because we've measured it.
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Trump doesn't need to spend a dime to get his message out. trump doesn't have to run an ad. trump doesn't have to run a series. he doesn't have to pay people to show up. he doesn't have to buy tv advertising, because he gets more coverage than the combined advertising the rest of the republicans could buy. and aside from the overwhelming, significant upset that is, the very fact of all that ticks them off. donald trump has direct access to his supporters. and you know who gives it to him? the media.
Running Media People
If you have a patient in a doctor's office who's just been told they have terminal cancer but there's this operation they could perform right now that might save their lives. ... they have a 90 percent chance of surviving the operation — if you tell them that, they respond one way. if you tell them ... that they have a 10 percent chance of being killed by the operation, they are about three times less likely to have the operation.
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I think of google as a set of overlapping things. it's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... i think of google as an advertising company who services the broader advertising industry in the ways that you know.
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Never stop testing, and your advertising will never stop improving. testing was used in advertising decades ago. the internet has made testing so easy that every online marketer can use it to improve advertising results. google content experiment is a free tool for you to do split testing.
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