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Everything at apple can be best understood through the lens of designing. whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
-John Sculley
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Everything At Apple Can Be Best Understood

John Sculley
Everything at apple can be best understood through the lens of designing. whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
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Apples Design Lenses

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