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Cost does not equal value... and low cost parts decrease brand equity for a very long time.
-Tom Peters
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Cost Does Not Equal Value... And Low

Tom Peters
Cost does not equal value... and low cost parts decrease brand equity for a very long time.
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Now 'pay equity' has everything to do with pay and nothing to do with equity. it’s based on the vague notion of 'equal pay for work of equal value,' which is not the same as equal pay for the same job.
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Equity is a roguish thing. for law we have a measure, know what to trust to; equity is according to the conscience of him that is chancellor, and as that is larger or narrower, so is equity. 't is all one as if they should make the standard for the measure we call a "foot" a chancellor's foot; what an uncertain measure would this be! one chancellor has a long foot, another a short foot, a third an indifferent foot. 't is the same thing in the chancellor's conscience.
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A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. if we try to produce it by the atomistic approach, we will end up with a sort of identikit brand. it will be a perfect description of the structure of the brand, as the identikit can describe the contours of the face. but it won't be the same thing. the brand will never come to life.
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If i had to spend equal time doing paintings, and equal time going to galleries and doing art business, and equal time making music, and equal time going to record companies, or to the publicist or to the lawyer, forget it. it would take four times as long to do all that stuff. unless i had a patron. that's why leonardo da vinci was successful. he had the medicis, right?
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