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Popmenu earns raves from investors for its marketing and delivery software for restaurants – TechCrunch

Brendan Sweeney didn’t know something concerning the restaurant enterprise earlier than he and his co-founders launched the Atlanta-based startup Popmenu.

What Sweeney did know was that it was nuts that whereas each different enterprise was utilizing unimaginable graphics, curated textual content, fastidiously crafted photos and fancy movies to make their pitch to clients eating places have been — posting a text-based menu.

“It’s simply loopy that eating places current their stock, which is their complete story, their complete promoting proposition in plain textual content,” Sweeney mentioned.

Popmenu, he firm he co-founded with three former colleagues from software program companies across the Atlanta space (and which has closed on $17 million in new financing) provides an answer.

What the corporate’s software program goals to do is hold clients on restaurant’s personal on-line actual property by incorporating third occasion critiques, photos, suggestions, and higher descriptions into the webpages that it hosts for the culinary creators that use its service. “When you had all that info on a restaurant web site it could most likely cut back the necessity to bounce out a lot,” Sweeney mentioned.

Popmenu does extra than simply prettify webpages for the savory savants whose coding expertise might not match their craft within the kitchen. The software program additionally helps with social media administration, emailing and, sure, even the all-important supply companies which have grow to be important within the time of a still-spreading pandemic.

It’s the pandemic that juiced the corporate’s progress, Sweeney mentioned. “We noticed ten years of tendencies within the first ten weeks of COVID-19,” he mentioned. “Lots of people have been unprepared for it.”

Sweeney and his co-founders Mike Gullo, Anthony Roy, and Justis Blasco had all labored collectively at both CareerBuilder or Commissions Inc. It was the expertise at Commissions that really gave Sweeney and his colleagues the concept to begin Popmenu.

Popmenu co-founders Brendan Sweeney, Mike Gullo, Justis Blasco, and Anthony Roy. Picture Credit score: Popmenu

The place Commissions was about designing instruments to assist native actual property brokers and brokers take some energy again from the massive on-line platforms that have been consuming their lunch, Popmenu is bringing the identical instruments for small companies to restaurateurs.

“I acquired this playbook for serving to small enterprise with SAAS. [And we’re] serving to eating places take management again from Yelp and TripAdvisor,” mentioned Sweeney.

Different corporations across the nation, like ChowNow out of Los Angeles, are attempting to do one thing comparable. However whereas ChowNow is concentrated on on-line ordering, Popmenu began with advertising and… properly… making menus “pop”.

The corporate goes to make use of the brand new money it raised so as to add companies like on-premises contactless transactions and from there may have a connection from the front-of-the-house to the back-of-the-house operations and ordering and achievement companies.

Current traders like Base10 Partners and Felicis Ventures returned to finance the corporate’s Collection B together with new lead investor Bedrock Capital. Popmenu has additionally obtained some superstar financing within the type of a dedication from Mantis VC, the newly launched funding agency from the wildly common Chainsmokers band.

Apparently, they wished one thing similar to this, in keeping with Milan Koch of Mantis VC. “When Alex, Drew and I met the Popmenu workforce, it was apparent to us immediately how a lot they actually cared about restaurateurs,” Koch mentioned in an announcement. “Having shut ties with house owners and hospitality teams worldwide and understanding the distinctive challenges they face, we acquired enthusiastic about how Popmenu’s product may assist influence their companies in so many various methods.”

Popmenu sells its software program for a month-to-month payment of $269 per-location.

“So many industries have skilled radically accelerated tendencies by way of the COVID disaster, most likely none extra so than the restaurant business,” mentioned Sweeney, in an announcement. “They’ve embraced expertise as key to weathering these difficult instances. We’re fired as much as give them much more assist attracting company and lowering prices and complexity on the highway to restoration.”

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Jonathan Shieber