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Playbook, a fitness platform that puts creators first, raises $9.3 million – TechCrunch

Playbook, aiming to be the Patreon of health content material, has raised a further $9.three million in Collection A funding from, Michael Ovitz, Summary, Algae Ventures, Porsche Ventures and FJ Labs.

The pandemic has hit the private coach and health business extremely exhausting. With gyms closed, trainers’ major funnel for brand new clients has been shut down or slowed. Playbook seems to provide them a income stream by way of their content material.

Playbook creators are given instruments to create movies and develop their viewers. Not like many health startups, Playbook actually focuses on the creator facet of the enterprise somewhat than the ultimate finish consumer, believing that trainers can appeal to their very own viewers if they’ve the correct instruments and a platform to monetize them.

The corporate pays creators who convey their very own viewers to the platform (through their very own distinctive hyperlink) an 80 % lower of all income from these customers. If customers come to the platform agnostic of a sure creator, the coach will get paid out based mostly on seconds watched.

For the top consumer, the pricing is straightforward — it’s an all-you-can-eat mannequin with a month-to-month subscription priced at $15/month or $99/yr.

Playbook raised $3 million in seed again in June. The corporate has additionally attracted a formidable roster of trainers to the platform, together with Boss Everline, coach to Kevin Hart; Magnus Lydgback, coach to Gal Gadot and Alicia Vikander; and Don Saladino, coach to Ryan Reynolds and Blake Energetic.

Playbook cofounder and CEO Jeff Krahel mentioned that the primary focus for the corporate is to double down on the know-how providers supplied to creators, and the remaining will observe.

“That’s a part of the rationale we introduced on Michael Ovitz as a strategic investor,” mentioned Krahel. “We’re a tech-driven expertise company, an amazing tech platform with instruments for creators. The way forward for the corporate is round supporting creators, virtually like an accelerator, to maximise affect.”

Krahel is joined by two cofounders: Michael Wojcieszek and Kasper Ødegaard.

This newest spherical brings Playbook’s whole funding to $12.three million.

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Jordan Crook