Peugeot will land in America in three years. Here are the cars it plans to focus on – Roadshow

Please let the 208 come right here, please.


Sure, Peugeot is prepping a comeback. By the point the French model lands within the US once more, it can have been 32 years for the reason that firm offered automobiles to American consumers. However what sort of automobiles shall be on the docket?

CEO of PSA North America, Peugeot’s guardian automaker, Larry Dominique instructed Automotive News in a Monday interview that the C- and D-segments are of excessive curiosity to the model. In US phrases, these are the compact and midsize automobile segments.

Dominique was bluntly stating Peugeot would not have a pickup truck to compete within the rising phase, however he famous the compact and midsize markets are nonetheless very excessive quantity, and Peugeot desires a bit of it within the US.

Does that imply there is a quick listing of automobiles the French model might promote right here? We do not know and Peugeot did not instantly return a request for touch upon the matter. It might be beautiful to see the 208 hatchback and 508 sedan within the US, however we additionally do not know if Dominique is referring to crossovers. Clearly, a crossover-heavy lineup can be the extra apparent selection within the land head-over-heels in love with utility automobiles. Then once more, the CEO stated the C- and D-segments would solely be of “preliminary” focus.

As for the way the pending FCA-PSA merger impacts Peugeot, the CEO hinted it hasn’t fazed his work. As a substitute, he is merely centered on constructing out the model’s digital retail footprint with a smaller give attention to bodily sellers. And though Peugeot will deal with a few high-volume segments, he desires to make sure quantity will not be the biggest revenue driver within the years to come back.

We’ll actually be taught extra about Peugeot’s plans within the subsequent couple years, particularly as soon as FCA and PSA shut their huge merger to create the fourth-largest automaker on this planet. And when that occurs, it’s going to be often known as Stellantis.

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Sean Szymkowski