Technology

Peacock unanswered questions: Amazon and Roku apps, 4K, profiles, downloads, new movies and more





Peacock has absolutely joined the streaming wars, although it nonetheless must reply some huge questions. 


Sarah Tew/CNET

NBCUniversal’s Peacock has arrived. After a restricted rollout for Comcast prospects in April, the brand new streaming service expanded to everybody throughout the US on July 15. Much like HBO Max‘s launch in Might, nonetheless, there are plenty of big questions remaining and quite a few main options which are nonetheless lacking practically a month later. 

Listed below are just a few of probably the most notable ones. 

Learn extra: Pricing, movies, shows and everything you need to know about Peacock

The place is help for Roku and Amazon? 

Roku vs Amazon Fire TV

Amazon and Roku are two of the most well-liked streaming platforms, although neither has Peacock at launch. 


Sarah Tew/CNET

Like with HBO Max, that is the most important query for Peacock. Roku and Amazon made up nearly 70% of the streaming devices installed in the US last year, and the truth that folks cannot watch Regulation and Order: SVU, Shrek or previous NBC hits like 30 Rock and Parks and Recreation on their huge screens is an issue. 

However as is still the case with HBO Max, no finish seems in sight for including Peacock to both platform. Matt Strauss, chairman of Peacock and NBCUniversal’s Digital Enterprises, instructed CNET earlier than launch that whereas the corporate “wish to have the app out there on all platforms,” it was fine with launching without being on Roku or Amazon Fire TV

“With regards to Peacock, we have got a really long-term technique and imaginative and prescient for what we’re bringing to market,” Strauss mentioned. “It is not a dash, it is a marathon for us.”

When are downloads, consumer profiles and 4K HDR, Dolby Imaginative and prescient and Dolby Atmos help coming?

Peacock: NBC streaming service with original content

With the ability to arrange particular person profiles is helpful for households which have a number of folks in it. 


Sarah Tew/CNET

With regards to a streaming service’s options, there are some things folks have come to anticipate in 2020. Particular person consumer profiles and cell downloads could be discovered on Netflix, Disney Plus, Hulu, HBO Max, Apple TV Plus and Amazon Prime Video. Many streaming providers (although not currently HBO Max) additionally permit for streaming in 4K HDR and with Dolby Imaginative and prescient and Atmos. 

Even a month after the nationwide launch, Peacock nonetheless has none of these choices, although the corporate mentioned earlier this month that help for a number of consumer profiles is high on its list of post-launch upgrades. Help for 4K HDR and Atmos are additionally on the roadmap, however there isn’t any timeline for when precisely they’re going to be added. 

Peacock says that cell downloads, which can be out there to its highest, ad-free Premium tier ($9.99 per 30 days) can be provided “quickly,” although as with different options, it has but to specify precisely when that can be. 

What new motion pictures are coming? 

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Jurassic Park is certainly one of quite a few main blockbusters that left Peacock on the finish of July. 


Peacock/Screenshot by Eli Blumenthal/CNET

Netflix, Amazon Prime Video and HBO Max all repeatedly tout what new content material is coming to their respective platforms every month. HBO Max helpfully has “coming quickly” and “final probability” tabs to simply monitor what’s coming and going from its service. 

Though Peacock launched nationally July 15, quite a few main movies had been already set to go away the platform on the finish of the month, together with Shrek, The Matrix trilogy and the primary three Jurassic Park movies. 

Every platform has availability home windows the place reveals and flicks come and go, in order that’s not a Peacock-only drawback. Whereas it’s unclear when these movies will return (the Jurassic Park movies have since moved to Netflix), Peacock is getting some reinforcements from studios like Warner Bros. It should add blockbusters such because the Harry Potter movies, Batman Begins and The Darkish Knight over the subsequent few months, all of that are nonetheless at present out there on HBO Max. 

The Harry Potter movies will start appearing on Peacock beginning in October.  

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How many individuals will truly pay for Premium?

Peacock has three tiers to select from: 

  • Free with adverts: The most affordable choice provides restricted entry in what you may watch, as about one-third of reveals, motion pictures and Peacock Originals require a Premium plan.
  • Premium with adverts ($4.99 per 30 days): Entry to the total Peacock library, together with all reveals, motion pictures and originals, although you’ll nonetheless be topic to adverts. 
  • Premium with out adverts ($9.99 per 30 days): Entry to the total Peacock library ad-free, and cell downloads sooner or later.

The large query is how many individuals will truly resolve to pay for Peacock. Giving a free tier is a crucial differentiator from its rivals, and might be the service’s “secret weapon” to constructing a base of customers, Michael J. Wolf, chief govt of consulting agency Activate, instructed CNET.

The free tier “will be sure that Peacock comes out of the gate with a big base of customers and would be the service’s surest path to scale,” Wolf mentioned. 

With Peacock shelling out huge bucks for rights to standard reveals like The Workplace (which it would begin streaming in 2021), in addition to producing its personal unique content material, it will likely be vital for the corporate to additionally get folks to improve to Premium. 

The final main firm to strive the sort of mixture was Hulu, which provided a restricted, free-with-ads choice in 2015. Like Peacock, Hulu had three tiers (free with adverts, paid with adverts, paid with no adverts) however got rid of the free option in 2016 because it switched focus to creating originals and buying extra content material. 

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Author

Eli Blumenthal