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Nvidia Pushes Back the Launch of the RTX 3070 to Avoid Furious Customers

Illustration for article titled Nvidia Pushes Back the Launch of the RTX 3070 to Avoid Furious Customers

Picture: Nvidia

It’s been a tough couple of weeks for anybody making an attempt to order a shiny new graphics card or game console, and with a view to stop its subsequent launch from going awry Nvidia is delaying the discharge of its RTX 3070 GPU.

In a post on its website, Nvidia says that by pushing the launch date of the RTX 3070 again to Oct. 29 the corporate hopes to have bigger provide of playing cards accessible for buy on day one. Whereas Nvidia didn’t present a selected quantity further playing cards that could be produced by the top of October, Nvidia claims “manufacturing of GeForce RTX 3070 graphics playing cards are ramping shortly,” and that by pushing again its launch date “this shift will assist our international companions get extra graphics playing cards into the palms of avid gamers on launch day.”

Priced at $500, the RTX is essentially the most reasonably priced GPU in Nvidia’s new RTX 30-series line and it follows the discharge of the $700 RTX 3080 and $1,500 RTX 3090 in September, which each offered out instantly upon launch. Regardless of quite a few Nvidia’s GPU companions like Asus, MSI and others doing their finest to push out a larger variety of third-party RTX playing cards, it’s been extremely laborious to seek out any 3080 or 3090 playing cards in inventory since their launch. Reports immediately emerged after the 3080 launched of scalpers utilizing bots to snap up provide. Digital vigilantes then appeared to take to eBay utilizing bots to spoil 3080 auctions. Nvidia has since claimed its taken steps to scale back bot exercise for future launches, presumably together with the 3070.

Nonetheless provide of the 3080 and 3090 has been so low that potential clients have turned to expressing their frustration in memes, with one Reddit consumer (u/SNLabat) having even created an RTX 3080 Checkout Simulator whose solely function is to ship the satisfaction of having the ability to click on an “Add to Cart” button on a faux RTX 3080 order web page.

That mentioned, the RTX 3070 was initially slated to go on sale on Oct. 15, so pushing again its launch by two weeks to Oct. 29 is comparatively brief so far as delays go. And if delaying the RTX 3070 means extra folks can have fancy new GPUs of their techniques earlier than next-gen video games like Cyberpunk 2077 go on sale, suspending its launch might be the proper name.

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Sam Rutherford