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Microsoft challenges Twilio with the launch of Azure Communication Services – TechCrunch

Microsoft at this time introduced the launch of Azure Communication Services, a brand new set of options in its cloud that allow builders so as to add voice and video calling, chat, textual content messages to their apps, in addition to old-school telephony.

The corporate describes the brand new set of providers because the ” first totally managed communication platform providing from a significant cloud supplier” and that appears proper, provided that Google and AWS provide a few of these options, together with the AWS notification service, for instance, however not as a part of a cohesive communication service. Certainly, it appears Azure Communication Service is extra of a competitor to the core options of Twilio or up-and-coming MessageBird.

Over the course of the previous few years, Microsoft has constructed up a number of expertise on this space, in giant elements issues to the success of its Groups service. Unsurprisingly, that’s one thing Microsoft can be enjoying up in its announcement.

“Azure Communication Providers is constructed natively on high a worldwide, dependable cloud — Azure. Companies can confidently construct and deploy on the identical low latency international communication community utilized by Microsoft Groups to assist 5B+ assembly minutes day by day,” writes Scott Van Vliet, Company Vice President for Clever Communication on the firm.

Microsoft additionally stresses that it provides a set of further good providers that builders can faucet into to construct out their communication providers, together with its translation instruments, for instance. The corporate additionally notes that its providers are encrypted to satisfy HIPPA and GDPR requirements.

Like comparable providers, developer entry the assorted capabilities via a set of recent APIs and SDKs.

As for the core providers, the capabilities listed here are just about what you’d count on. There’s voice and video calling (and the power to shift between them). There’s assist for chat and beginning in October, customers can even have the ability to ship textual content messages. Microsoft says builders will have the ability to ship these to customers wherever, with Microsoft positioning it as a worldwide service.

Provisioning cellphone numbers, too, is a part of the providers and builders will have the ability to provision these for in-bound and out-bound calls, port current numbers, request new ones and — most significantly for contact-center customers — built-in them with current on-premises tools and service networks.

“Our aim is to satisfy companies the place they’re and supply options to assist them be resilient and transfer their enterprise ahead in at this time’s market,” writes Van Vliet. “We see wealthy communication experiences – enabled by voice, video, chat, and SMS – persevering with to be an integral half in how companies join with their prospects throughout units and platforms.”

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Frederic Lardinois