Technology

Mercedes-Benz wants to electrify and expand AMG, G and Maybach – Roadshow

MBZ CEO Ola Källenius has massive plans for the model involving all its subsidiaries.


Mercedes-Benz

We have identified for years that Mercedes-Benz has been investing huge sums of money and time into electrifying its lineup. We did not notice how far that plan would go, although, however now we do, due to an enormous announcement made Tuesday by CEO Ola Källenius.

It seems that Mercedes has massive electrical plans, not just for its autos but additionally for its AMG, EQ, G and Maybach sub-brands. The latter is extremely thrilling, as a result of who would not wish to be wafted alongside in final luxurious and complete silence? However greater than that, Maybach will double in dimension. The model, not the cars — I do not suppose the autos could get much bigger.

Mercedes additionally needs to develop its G vary. Källenius acknowledged that the current generation of G-Wagen is so widespread that Magna-Steyr (the contractor that builds the G) cannot sustain with demand. Not dangerous for a six-figure dinosaur of an SUV, but it surely’s left as much as our imaginations as to precisely how the G model will develop. Will we see extra wacked-out six-wheel and 4×4-squared versions?

AMG will lean extra closely into its success with Components 1. We suspect that that is a nod to the AMG One hypercar, with its F1-derived hybrid engine and drivetrain. Given AMG’s status for constructing excellent however barely unhinged performance cars, this positively has us excited for different prospects.

Mercedes-AMG One track testing

If that is the results of AMG leaning on its F1 involvement, then signal us up.


Mercedes-AMG

Lastly, the EQ sub-brand, which Mercedes has been utilizing to indicate off its totally battery-electric fashions, will even get a lift. The 4 SUVs that Mercedes announced earlier will play a big function on this, however there’s doubtless much more in retailer, probably within the type of future EV-specific car architectures.

On high of all of this, Mercedes needs to recommit to its heritage as a luxurious car firm. It plans to do that by overhauling its gross sales community, model communications and product portfolio into one thing electrical in addition to extra software-focused (no matter meaning) and sustainable. 

All of this sounds fairly cool, however does it go away us with extra questions than solutions? Within the phrases of the late, great Hollywood producer Robert Evans, “You wager your ass it does.” However that will not cease us from being enthusiastic about what the world’s oldest carmaker has in retailer.

benz eqs cms thumbnail


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Author

Kyle Hyatt