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Meadow launches a powerful mobile marketing tool for cannabis dispensaries – TechCrunch

Meadow was as soon as known as the Amazon of weed. Now it’s making an attempt to be the Salesforce of weed, too.

Meadow, the maker of a preferred level of sale system for hashish dispensaries, is right this moment launching new instruments for its shoppers. Referred to as the Meadow Platform, it consists of two key instruments for dispensaries: a buyer relationship supervisor (CRM) and a textual content messaging platform for cellular advertising and marketing. As the corporate places it within the information launch, this method is designed to let customers push a button and promote extra weed.

This technique is designed to assist authorized weed proprietors serve its shopper base with deep insights and focused advertising and marketing — all whereas abiding by the strict laws governing the budding trade (pun supposed).

Meadow’s POS system is broadly used all through the authorized hashish trade, giving retailers stock administration, analytics, on-line ordering, and extra. Due to laws, retailers have a wealth of data on their clientele, which Meadow’s system can use for goal advertising and marketing. Since these new options are built-into the Meadow platform, as an alternative of by way of a third get together add-on, Meadow says it’s protected by the identical safety used all through the remainder of its platform.

Present laws make it troublesome for dispensaries to market their wares. These retailers can not absolutely make the most of fashionable advertising and marketing channels resembling social media, leaving most retailers with restricted choices exterior of billboards. Meadow’s new resolution brings commonplace advertising and marketing instruments to dispensaries.

“Advertising is just not one-size-fits-all, particularly in hashish. Dispensaries want instruments to pick which prospects they wish to discuss to with a view to ship related messages and promotions,” stated David Hua, CEO and Co-Founding father of Meadow, stated in a launched assertion. “Let brand-loyal prospects know when their favourite manufacturers launch new strains, merchandise, blends, or flavors. Inform prospects about new hours or supply and pick-up choices. Ship re-engagement presents to prospects who’ve dropped off. Let members of your loyalty program know after they have factors to money in and embody their level stability. Tip-off VIPs when a limited-edition pressure turns into accessible and provides them first dibs. That is the extent of enjoyment and class that has been lacking from hashish advertising and marketing, and we’re very excited to debut it to dispensaries throughout California.”

David Hua, Harrison Lee, Rick Harrison, and Scott Garman based Meadow in 2014. Since then, the company raised $2.1M and took part in Y Combinator’s Winter 2015 class. The corporate at present has 14 workers.

Constructing this product has all the time been a part of Meadow’s objective, Hua tells PJDM. COVID-19 helped speed up the necessity.

“[Meadow] has all the time had three core priorities,” Hua stated. “The primary was compliance, which we had a giant checkmark originally of this 12 months. The second was operational effectivity, and now advertising and marketing. These dispensary homeowners, particularly on this COVID-19 world, can discuss on to their prospects once more, carry in additional income and provides them extra info on what’s occurring. Now they will leverage Meadow’s platform to do promo codes, automated reductions, loyalty rewards; we’ve got all that. So you could possibly have a buyer that’s ordering an early chicken particular at 9:00 am, and that’s a member of your senior group that will get 10% off. Now you can ship them a message relating to new topicals. Advertising simply turns into extra partaking.”

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Author

Matt Burns