GoGet, a Malaysian on-demand work platform, introduced right now that it has raised a $2 million Collection A led by Monk’s Hill Ventures. The platform at present has 20,000 gig employees, who’re referred to as “GoGetters,” and has onboarded 5,000 companies, together with Lazada Malaysia, IKEA Malaysia, Foodpanda and flower supply service BloomThis.
Whereas Malaysia has different on-demand work platforms, together with Supahands and Kaodim, every has its personal area of interest. SupaHands focuses on on-line duties, whereas Kaodim affords skilled providers like house repairs, catering and health coaching. GoGet is extra just like TaskRabbit, with GoGetters performing errands or temp work like deliveries, shifting giant gadgets, catering at occasions, information entry and workplace administration.
Chief government officer and co-founder Francesca Chia based GoGet in 2014. The startup determined to give attention to gig employees as a result of there’s a labor hole in ASEAN (Affiliation of Southeast Asian Nations) international locations, she informed PJDM.
“At this time, the vast majority of ASEAN’s labor market are low- to middle-skilled, and the bulk usually are not protected with job safety, future profession paths and monetary providers akin to insurance coverage and financial savings,” she stated. “On the different finish of the spectrum, over 70% of employment in ASEAN are from SMEs, who search to scale with out scaling full-time prices, and discover it tough to coach and keep a dependable pool of workers.”
GoGet desires to bridge the hole by connecting companies with verified versatile employees, she added. GoGetters are in a position to change between completely different classes of labor, which Chia stated provides the flexibility to be taught new abilities. Firms are supplied with administration options that embody the flexibility to create an inventory of GoGetters they wish to work with once more and instruments for recruiting, coaching and fee.
The Collection A will probably be used to develop GoGet in Malaysia. One of many issues many corporations whose enterprise fashions revolve across the gig economic system must grapple with as they scale embody employees who’re annoyed by uneven work, low pay and the shortage of advantages they might obtain as full-time staff. In California, for instance, this has resulted in a political battle as corporations like Uber, DoorDash and Lyft attempt to roll again laws that will power them to categorise extra gig employees are full-time staff.
Chia stated GoGet’s “imaginative and prescient is to deliver versatile work to the world in a sustainable method.” A part of this entails giving GoGet’s gig employees entry to advantages like on-demand financial savings and insurance policy which can be just like what full-time staff obtain. GoGet’s platform additionally has career-building options, together with on-line trainings and networking instruments, so employees can put together for jobs that require completely different ability units.
Whereas GoGet’s short-term plan is to give attention to development in Malaysia, it will definitely plans to enter different ASEAN international locations, too.
In a press assertion concerning the funding, Monk’s Hill Ventures co-founder and managing companion Kuo-Yi Lim stated, “The character of labor is being redefined as corporations and employees search each flexibility and match. This pattern has been accelerated by the pandemic, as companies are remodeling in response and require extra elastic workforce. GoGet offers a group of motivated and well-trained employees, however extra importantly, its platform extends the company individuals administration techniques to make sure high quality, compliance and seamless workflow.”
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