iPhone 12 preorders start today: Prices, release dates and how to buy Apple’s four new phones

4 new iPhone 12s, 4 completely different costs. And never each iPhone will arrive on the identical time.

Apple/Screenshot by Jessica Dolcourt/PJDM

Apple’s doing one thing completely different this yr. It is promoting the 4 new iPhone fashions it launched this week — iPhone 12 Mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max — at completely different instances and even for various costs throughout carriers. Actually, AT&T and Verizon Wireless promote two iPhones for $30 lower than everybody else. With so many fashions (this is how to tell them all apart) and staggered sale dates, that is actually Apple’s most complicated iPhone launch but.

Every new iPhone has 5G connectivity, a first for Apple, an OLED show and digital camera enhancements, particularly the iPhone 12 Pro and Pro Max.

The iPhone 12 and iPhone Pro are the primary to go on sale, with US preorders beginning Friday, Oct. 16 at 5 a.m. PT (eight a.m. ET). You will get your order by Friday, Oct. 23. However if you need the iPhone 12 Mini or iPhone 12 Pro Max, you may have to attend till Nov. 6 to put an order, and Nov. 13 for them to truly ship. 

We lay out the whole lot it’s good to find out about shopping for an iPhone 12, together with the complete pricing choices throughout carriers, fashions and configurations. And in case you’re switching to a brand new iPhone 12, be sure you go through our checklist on your current iPhone

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iPhone 12, iPhone 12 Mini, Professional and Professional Max defined


iPhone 12 pricing: All 4 new fashions

64GB 128GB 256GB 512GB
iPhone 12 Mini (AT&T, Verizon) $699 $749 $849 N/A
iPhone 12 Mini (Everybody else) $729 $779 $879 N/A
iPhone 12 (AT&T, Verizon) $799 $849 $949 N/A
iPhone 12 (Everybody else) $829 $879 $979 N/A
iPhone 12 Professional N/A $999 $1,099 $1,299
iPhone 12 Professional Max N/A $1,099 $1,199 $1,399

When can I purchase the iPhone 12?

This yr, Apple is staggering the discharge of all of the iPhone 12 fashions. Which means the timing of preorders might be based mostly on the mannequin you need. 

iPhone 12 and iPhone 12 Professional: Preorders start Friday, Oct. 16 at 5 a.m. PT (eight a.m. ET). Availability and sale date on Oct. 23.

iPhone 12 Mini and iPhone 12 Professional Max: Preorders start Friday, Nov. 6 (no time introduced but). Availability and sale date  on Nov. 13.

Until in any other case famous beneath, all US carriers and retailers will start preorders and deliveries on the identical time. 

What are my iPhone 12 colour choices?

  • iPhone 12 Mini: Black, purple, white, inexperienced, blue
  • iPhone 12: Black, purple, white, inexperienced, blue
  • iPhone 12 Professional: Gold, silver, graphite, blue
  • iPhone 12 Professional Max: Gold, silver, graphite, blue

How a lot does the iPhone 12 price?

iPhone 12 Mini

The iPhone 12 Mini is the smallest of the lot, with a 5.4-inch show. It is also the least costly mannequin. 

  • 64GB: $699 
  • 128GB: $749
  • 256GB: $849

Order from Apple | AT&T | Verizon | T-MobileXfinity Mobile | Walmart | Target | Best Buy |

iPhone 12

The iPhone 12 has a 6.1-inch display and two rear-facing cameras and is out there in a handful of shiny and enjoyable colours. 

  • 64GB: $799
  • 128GB: $849
  • 256GB: $949

Order from Apple | AT&T | Verizon | T-Mobile | Xfinity Mobile | WalmartTargetBest Buy |

iPhone 12 Professional

The iPhone 12 Professional additionally has a display measurement of 6.1 inches, nevertheless it has a chrome steel housing, three rear-facing cameras and a lidar sensor for improved AR capabilities.  

  • 128GB: $999
  • 256GB: $1,099
  • 512GB: $1,199

Order from Apple | AT&T | Verizon | T-Mobile | Xfinity Mobile | WalmartTargetBest Buy |

iPhone 12 Professional Max

The iPhone 12 Professional Max has a 6.7-inch display, the biggest ever in an iPhone. Just like the smaller model, the Professional Max additionally has three rear-facing cameras, and a lidar sensor for improved AR.  

  • 128GB: $1,099
  • 256GB: $1,199
  • 512GB: $1,399

Order from Apple | AT&T | Verizon | T-Mobile | Xfinity Mobile | WalmartTargetBest Buy |

Shopping for from Apple offers you a tiny head begin

Naturally, you should buy straight from Apple. You may even get a head begin on the try course of proper now in case you use the Apple Store app on your iPhone by getting preapproved on your improve, together with going by means of the method to arrange Apple Card financing or comply with the iPhone Improve Program phrases and select the precise cellphone you need to order. 

Then, when preorders open on Friday morning all it’s important to do is faucet a few buttons to finish your buy. 

Wi-fi carriers

Shopping for the brand new iPhone by means of a wi-fi provider can have the additional benefit of offers and promotions, however usually the offers require you to change carriers or add traces to your account. 


New or present AT&T customers can get a free iPhone 12 by buying and selling in an iPhone eight or newer, and join certainly one of AT&T’s new limitless plans. 

Verizon Wi-fi

Verizon introduced it was expanding its 5G network nationwide, and alongside that operating a promotion for the iPhone 12 that features a free cellphone with the trade-in of “choose” telephones and signing up for a “choose” limitless plan once you change to the provider. Present clients can signal as much as pay $15 a month underneath the identical promotion. 


T-Cellular is running several different promotions for the iPhone 12 launch. For instance, you may get two iPhone 12 Execs with two traces of service on a vast 5G plan for $100 a month with a qualifying trade-in. Including a line to your account and buying and selling in an eligible cellphone can get you as much as $850 off an iPhone 12. In the event you’ve been with T-Cellular or Dash for 5 years or longer, you may get $200 off a brand new iPhone once you commerce in your present iPhone. 

Xfinity Cellular

New clients who port their quantity over to Xfinity Cellular will get $250 off an Apple system, whereas present clients will get a $250 pay as you go debit card. 


Typically, big-box retailers like Greatest Purchase or Walmart supply the very best offers and promotions. If nothing else, they function a backup plan in case you’re in search of launch day availability. 


It can save you as much as $130 on the iPhone 12 once you preorder from Walmart. It seems the low cost solely applies to purchases made with a qualifying system cost plan. 


Goal’s web site has placeholders for the iPhone 12 and iPhone 12 Professional traces, with an availability date of Oct. 23 for the iPhone 12 and iPhone 12 Professional. At present, there are not any promotions listed on the location. 

Greatest Purchase

Greatest Purchase’s present promotion is restricted to the iPhone XS and XS Max, however hopefully, when preorders are dwell on Friday, it will be up to date to replicate Apple’s newest telephones. 

We are going to proceed to replace this submit as extra carriers and retailers announce their plans.

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Jason Cipriani