Technology

iPhone 12 launch: How to watch Apple’s Oct. 13 event live

Apple’s so punny.


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This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

Ah, October. Leaves turning brown, air getting chillier, pumpkins getting spicier — or one thing. And now, Apple’s new iPhone too. That is proper, the corporate’s next-generation smartphone, often called the iPhone 12, is anticipated to launch during an online-only event on Oct. 13 this yr with a brand new boxier iPad Professional-inspired look, sooner processing chips and 5G wi-fi expertise.

The brand new iPhone is the smartphone Apple followers and business watchers alike have been ready awhile to see. It is the primary main revamp of the iPhone’s design since 2017, when Apple launched its $1,000 iPhone X, with its new face unlocking design and higher display expertise. One survey from Decluttr, a tool recycler and reseller, discovered {that a} “staggering” 53% of respondents plan to purchase this yr’s iPhone, touching off what analysts name a “supercycle” of cellphone upgrades.

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“We imagine iPhone 12 represents essentially the most important product cycle for Cook dinner & Co. since iPhone 6 in 2014 and shall be one other defining chapter within the Apple progress story trying forward regardless of a softer shopper spending setting,” Wedbush analyst Daniel Ives wrote in an Oct. 6 word to buyers. He known as this launch a “as soon as in a decade” occasion for Apple.

All advised, Apple’s occasion guarantees to be fascinating. It is the third such massive product bulletins Apple’s made through the coronavirus pandemic, which has contaminated greater than 35.6 million individuals worldwide and killed more than 1 million

Apple’s occasion may even overlap with Amazon’s annual Prime Day gross sales occasion, which is being held on Oct. 13 and 14. Amazon sometimes holds its annual purchasing vacation during the summer months, however like all the pieces else, the coronavirus appeared to throw off these plans too.

Whereas the iPhone shall be a key product we see at Apple’s occasion this yr, and certain what most individuals focus their consideration on, the corporate’s anticipated to have other devices to show off. These embody new Apple-branded over-ear headphones known as the AirPods Studio, potential updates for the $299 HomePod speaker, a possible “iPhone Mini” that sits someplace the $399 iPhone SE and $699 iPhone 11 and perhaps, probably, even Apple’s long-rumored AirTags beacons to search out your misplaced keys, amongst different issues.

Apple’s online-only occasion follows the corporate’s final bulletins in September for its newest iPads, Apple Watches and Apple One subscription service.

When is the Apple Occasion?

Apple’s online-only occasion shall be held on Oct. 13 at 10 a.m. PT, which is 1 p.m. ET, 6 p.m. BST and Oct. 14 at three a.m. AEST (sorry, Australia).

The place can I watch Apple’s livestream?

You’ll stream Apple’s occasion straight from the corporate’s web site.

What we are able to count on, in addition to the iPhone 12 launch?

Apple’s digital occasions are quick paced and slickly produced. And there is at the least one or two jokes they throw in to maintain you entertained.



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Author

Ian Sherr