iPhone 12 launch day: Apple’s big event is finally here

Angela Lang/PJDM

This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

Apple set Oct. 13 because the date for its newest iPhone’s debut, and the day has lastly arrived. The brand new gadget, rumored to be referred to as the iPhone 12, is anticipated to incorporate superfast 5G wireless connectivity and a brand new, iPad-inspired design. Apple’s event starts at 10 a.m. PT (1 p.m. ET, 6 p.m. BST). 

There is not any official phrase but on price or release date, but here’s what the latest rumors say. Like Apple’s Worldwide Builders Convention and the Apple Watch and iPad launch event, the iPhone occasion will happen solely on-line. 

Apple will livestream the occasion on its web site. Here’s how to watch it. PJDM can also be internet hosting a live watch party, beginning at 9:30 a.m. PT. We might like to have you ever there.

Learn extra: iPhone 12 is almost here, which means now is the worst time to buy a new iPhone

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Each iPhone 12 function we anticipate Apple to announce


Apple’s fall product launch this 12 months is anticipated to the touch off a wave of improve purchases, analysts say, with followers eyeing the iPhone’s rumored new 5G capabilities and boxier look, just like that of the iPad Pro. A “staggering” 53% of respondents plan to purchase this 12 months’s iPhone, in accordance with a survey by electronics reseller Decluttr. Flashier rivals — corresponding to Samsung’s Galaxy Z Fold 2, with its foldable show, or Microsoft’s Floor Duo, with two screens sandwiched collectively — supply new spins on the usual metal-and-glass smartphone building. However most shoppers will doubtless gravitate towards what they know.

And even when the new iPhone only offers a few new bells and whistles past a different outer design and possible new blue color option, it’s going to draw the lion’s share of consideration. Nonetheless, here’s what else Apple could announce at the Oct. 13 event.

Apple’s invite, which frequently has some clues, this time has an Apple emblem inside circles with completely different hues of blue, orange and crimson. And there is a pun: “Hello, Pace.” 


Have a look at Apple making a pun about 5G.


That did not cease folks from speculating about what different mysteries might be hidden within the invite’s that means. Apple’s additionally anticipated to announce new over-ear headphones (AirPods Studio?) through the occasion, driving some folks to wonder if the circles must do with audio sounds. (Apple has removed competing headphones from its retailer forward of the occasion.)

And there is growing indicators Apple will exhibit a new HomePod Mini, providing a less expensive tackle its $299 sensible speaker that can more directly compete with Amazon and Google’s Nest.

Apple additionally included an augmented actuality trick on its web site, because it had for final month’s occasion, with circles on the invite turning into floating orbs that reveal the Oct. 13 date.

The star of Apple’s present, nevertheless, is anticipated to be its new iPhones, changing the $799 iPhone 11, the $999 iPhone 11 Professional and the iPhone 11 Professional Max, which began at $1,099 when it launched in 2019. The costs are anticipated to largely stay the identical, however Apple’s anticipated to improve the gadgets’ options, together with higher cameras, quicker chips and the corporate’s latest software program, iOS 14. There are additionally rumors Apple may offer an iPhone 12 Mini, probably as a response to some folks complaining smartphones are more and more not pocket-friendly. What the iPhone 12 probably won’t include is a Touch ID button, like the new iPad Air.

When Apple jumps into the 5G market, it is anticipated to instantly be an enormous participant. This 12 months, Apple doubtless will ship 50 million 5G iPhones, in accordance with Technique Analytics, which might make it the second greatest 5G vendor in 2020 — and that may be in lower than three months of gross sales. By comparability, Samsung shipped more than 6.7 million Galaxy 5G smartphones final 12 months, after its first 5G phones hit the market in Could.

Subsequent 12 months, Apple is anticipated to be the world’s greatest 5G cellphone vendor, Technique Analytics stated.

A special iPhone launch

Apple holding its occasion over the web is not the one factor that units its iPhone announcement other than these of earlier years. The gadget can also be arriving later within the 12 months than it sometimes does, with analysts anticipating both a late October or early November launch for Apple’s latest handsets. That is a few month later than typical iPhone launches, one thing Apple warned about in July when it acknowledged the brand new smartphones would arrive “a few weeks” later than regular.

Apple’s bulletins will even overlap with Amazon’s rescheduled Prime Day shopping event, scheduled for Oct. 13 and 14. Usually, that solely made-up vacation taken place in July, however this year it was pushed back as a result of coronavirus pandemic.

Apple nonetheless held its annual September occasion, although, utilizing it to announce new iPads, a brand new Apple Watch and its new Apple One subscription service. The service combines its $5-a-month Apple TV Plus, $10-a-month Apple Music, $10-a-month Apple Information Plus and $5-a-month Apple Arcade gaming efforts.

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Apple silicon-powered Macs: What to anticipate


Except for its new iPhones, Apple’s occasion will be the first time the corporate reveals off its latest laptop, powered by chips the company calls Apple Silicon.

Apple hasn’t shared many particulars about its latest chips, which can change the Intel processors Apple’s relied on for 14 years with processors just like those powering its iPhones, iPads and Apple TVs. Apple stated it’s going to proceed to promote Intel-powered computer systems for now, however the firm stated the efficiency enhancements, battery life and simpler connections with the iPhone and iPad are driving the change.

“{Hardware} and software program is prime to every part we do,” Apple’s CEO Tim Cook dinner stated when asserting the hassle this summer season. “It should take Mac to the subsequent stage.”

Nonetheless, folks will doubtless be most within the iPhone, and with good cause. Analysts have been more and more saying they anticipate this 12 months’s improve, with its new design and 5G wi-fi know-how, will result in a lot increased demand.

“Taking a step again we imagine iPhone 12 represents probably the most important product cycle for Cook dinner & Co. since iPhone 6 in 2014 and will likely be one other defining chapter within the Apple development story trying forward regardless of a softer shopper spending surroundings,” Wedbush analyst Daniel Ives wrote in a notice to traders shortly after Apple’s announcement went out. Ives stated he expects the iPhone 12’s launch to be a “as soon as in a decade” occasion, with or with out the coronavirus.

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Ian Sherr