You’ve got most likely heard of Hyundai’s Ioniq. I drove one not that way back and for the cash, however Hyundai has huge plans for Ioniq. The identify, although — not the mannequin.
See, Hyundai introduced plans to spin off the Ioniq identify as a separate model for its electrical autos (a la Polestar and Volvo) on Sunday, however weirdly, the Hyundai Ioniq hatchback is not being invited to the occasion. Whereas that will appear a little bit odd, it is possible as a result of the present crop of Ioniqs is simply a yr or two from needing a reboot anyway.
The Ioniq subbrand’s first car launch shall be referred to as the Ioniq 5 (boring, I do know) in 2021, and it will likely be primarily based on the tremendous good-looking. I am retaining fingers crossed that the manufacturing mannequin is near the idea, even when Hyundai calls the 5 a “midsize CUV (crossover utility car)”. After the Ioniq 5, Hyundai plans to launch two different fashions over the subsequent 4 years, particularly the Ioniq 6 sedan in 2022, primarily based on the beautiful , and a big SUV referred to as the Ioniq 7, which is slated for 2024.
“The Ioniq model will change the paradigm of EV buyer expertise,” mentioned Wonhong Cho, govt vp and international chief advertising officer at Hyundai Motor Firm, in a press release. “With a brand new emphasis on linked dwelling, we are going to provide electrified experiences integral to an eco-friendly way of life.”
Apparently, Hyundai has additionally confirmed that whereas Ioniq shall be its personal model, it will likely be bought in Hyundai dealerships alongside common Hyundai-branded fashions. It is a totally different method than the model took with Genesis. However it may work within the nascent EV model’s favor, with fewer prices being shouldered by the sellers, since, in concept, they will not have to construct new buildings, and so on.
The Ioniq brand made its official debut in London by turning the London Eye into a giant letter Q, which represents the first part of the brand’s launch campaign, which it’s calling, “I’m in charge.” The campaign is meant to promote the empowerment of the environment and diverse lifestyles through the Ioniq brand. It seems like a tall order, but hey, we’ll see.
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