With a brand new marketing campaign out in time for Computer Science Education Week, Girls Who Code is portray an image of what the web would really like if each line of code written by ladies disappeared.
The marketing campaign, Missing Code, contains a quick video displaying acquainted web locations — Instagram, Pinterest, Netflix, Teen Vogue — glitch out in an suave but chaotic means. The Netflix URL splits in half, Gmail turns into gibberish, pins on Pinterest soften away. And a headline from The New York Instances explains that 26% of all code has vanished from the web, to match the statistic that girls made up 26% of computing jobs in 2020.
“There may be nonetheless a notion on the market that coding is not for women, however that is not true. We all know that an enormous a part of the online was coded by ladies,” mentioned Reshma Saujani, founder and CEO of Ladies Who Code, a nonprofit that teaches women laptop science. “With this marketing campaign, we’re hoping to encourage the subsequent technology of girls coders by displaying them what the world would appear to be in the event that they weren’t constructing it, designing it, coding it. As a result of with out their contributions, the world as we all know it, would collapse.”
Lacking Code comes as organizations like Girls Who Code attempt to tackle the lack of diversity in the tech industry by schooling and outreach, notably to youthful women. Tech corporations have come underneath elevated scrutiny as they try and shift their workforces from being primarily white and male and sort out points like equal pay and illustration in any respect ranges.
Created in partnership with Lyda Hill Philanthropies’ IF/THEN Initiative aimed toward getting women into STEM careers, the marketing campaign additionally consists of an interactive portal that permits you to watch mockups of internet sites go haywire, peppered with dialog packing containers with messages like, “In actual fact, the first-ever programmer was a lady. AKA none of this S%$# would even be attainable with out women.”
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