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Here integrates what3words’ super simple address system into its in-car API – TechCrunch

Geocoding startup what3words — which chunks the world into 3mx3m squares, giving every a singular three-word label to simplify location sharing — has nabbed one other in-vehicle integration, through a partnership with Here Technologies.

The pair mentioned at this time that OEMs utilizing Right here’s navigation platform can embody what3words as an in-car nav function immediately via the Right here Search API, as an alternative of needing to combine itself. Present customers of the platform will be capable of be given entry to what3word’s addressing tech through an replace.

Right here says its map knowledge providers will be present in 150 million autos worldwide at this level.

It’s certainly not the primary such integration for what3words which has discovered automobiles to be a pure match for its simplified, ‘rolls-off-the-tongue’ addressing system. The 2013-founded startup inked a partnership with Ford last year, for instance. It additionally counts Daimler as an investor.

Letting drivers converse or kind three phrases to enter a location into their automobile’s GPS system has clear advantages vs requiring they appropriately specify a full handle. what3words additionally pinpoints a extra particular location than a typical postcode — and works for locations that don’t have a road handle (the beginning of a climbing trial or particular lay-by; a selected entrance for a campus and so on).

what3words additional notes that its tech has been adopted by international automobile corporations, logistics suppliers and mobility apps, together with Mercedes-Benz, Tata Motors, DB Schenker, Hermes and Cabify.

In recent times the novel addressing system has additionally discovered favor with Airbnb as a means of simplifying location sharing for less traditional types of stays.

Commenting on its newest partnership in an announcement, what3words CEO and co-founder, Chris Sheldrick, mentioned: “We’re seeing growing demand from automakers and mobility providers. Now that we’re embedded in Right here, we will allow our handle system merely and simply in each new and legacy autos.”

“Automotive OEMs and Tier 1 suppliers can now present the what3words service to their prospects via the Right here Search API as an alternative of getting to combine it themselves,” added Jørgen Behrens, SVP and chief product officer at Right here Applied sciences in one other supporting assertion. “It will permit drivers to navigate simply in dense, city environments with non-standard addressing schemes or seamlessly get to any location, be it a neighborhood pub or a trailhead.”

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Natasha Lomas