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Harbor, the app that gamifies emergency preparedness, launches – TechCrunch

Harbor, an emergency-preparedness firm that simply raised $5 million in seed, has immediately publicly launched its app.

The app gamifies the method of making ready your house and household for no matter disaster might befall them, together with frequent emergencies like home fires and extra widespread disasters like earthquakes, fires, and so on.

Led by former Headspace exec Dan Kessler, Harbor has additionally partnered with Group RUBICON, a company that mobilizes veterans to serve communities throughout pure disasters and/or humanitarian crises.

When a person first joins Harbor, they enter of their zip code and the app mechanically determines the most certainly potential emergencies based mostly on location. Customers also can manually add in emergency sorts. Kessler says that the app will get much more granular about this course of because it layers in additional information about particular person addresses.

As soon as emergencies have been chosen, the person is given weekly duties based mostly on the assorted preparedness concerned, equivalent to storing water or checking smoke detectors or having a stocked go-bag.

Screenshots of the brand new Harbor Shield app. (Picture: Harbor)

Fairly than asking the person to do all the pieces without delay, Harbor breaks the method into bite-sized actions that solely take a few minutes and that the person ought to do every week.

“Our mentality is that this must be a habit-forming factor,” mentioned Kessler. “It’s like brushing your tooth or figuring out or meditating. It’s not about doing it as soon as and being finished with it. We’ll aid you kind a behavior as you undergo it each single week.”

Because the person progresses additional by means of the app, duties might turn into a bit extra time-intensive, equivalent to studying CPR.

Every exercise additionally comes with related studying. For instance, the app might quiz a person on how one can purify water for consuming — the reply might shock you.

The app additionally has an related retail storefront for third-party manufacturers that Harbor approves as greatest at school. For now, a small fee on these merchandise is the one income supply for the corporate, however Kessler sees the chance to introduce new options to the app and go freemium.

Some further options of Harbor embody offline use and encrypted storage of essential paperwork like Social Safety playing cards, start certificates, and so on. Whether or not or not these options will stay free or be swept into the premium subscription model of the app is TBD. The corporate is testing all the pieces, in accordance with Kessler.

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Jordan Crook