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Google’s featured snippets: How to get your YouTube video featured in Google

30-second abstract:

  • YouTube is among the most featured domains in Google.
  • In contrast to some other closely featured websites, offers any model a straightforward strategy to host a brand-owned asset for it to get featured.
  • To seize extra video-driven featured snippet alternatives, create a video model for every keyword-driven content material asset you create.
  • There are instruments that make video creation fairly scalable. These embody on-line video creators and Zoom.
  • No matter the way you create these movies, be certain that there’s a significant (even search-optimized) voiceover as Google is utilizing that (and the video transcripts) to generate featured snippets.
  • Use conventional search engine marketing practices to let Google uncover and rank your movies. Like with frequently featured snippets, video featured snippets closely depend upon the natural rankings.

YouTube offers manufacturers with all types of distinctive advertising alternatives, one among which is a capability to construct further natural visibility via each video carousels and featured snippets.

Why YouTube?

In response to Ahrefs, ranks within the high 5 natural searches for 139,830,455 queries. Of these, it’s being featured for 1,177,203 queries (as of September 2020). 

[Screenshot source: Ahrefs as of September 2020]

This makes YouTube one of the vital featured domains on the market.

For comparability, is being featured for two,644,918 search queries (once more, in accordance with Ahrefs knowledge).

In contrast to Wikipedia, YouTube movies will be owned by manufacturers. Anybody can create a YouTube video and get featured with it. This implies the video creator holds full management over the message of the featured asset.

That is gold.

It isn’t straightforward to find out why YouTube is being featured so closely:

  • Are YouTube movies being featured as a result of they have an inclination to rank so excessive
  • Or are YouTube movies being featured as a result of Google has discovered these search queries to be greatest happy with video content material

Both method, one factor we all know for certain: Try to be offering movies if you wish to construct further model publicity in natural search.

Methods to get your model characteristic extra via creating video content material?

1. Create extra movies

This one is fairly apparent however that is the basic step that must be lined.

You might be welcome to go fancy and seize all related search ends in your area of interest that characteristic movies and attempt to seize all these alternatives with your individual movies. This technique has the proper to exist but it surely does have some issues:

  • You might be competing with present property which have by now gathered all types of strong alerts (views, backlinks, and different such elements). So don’t count on this to come back straightforward.
  • You might be limiting your technique with present alternatives that each one your rivals might pay attention to. You might be doomed to all the time be behind.
  • Featured snippets are dynamic. By the point you lastly have a strong asset to compete, that chance might not exist.

As an alternative of chasing every particular person alternative, create a extra complete technique that may make sure you’ll create your individual alternatives, and progressively seize all the present ones as properly.

Put merely, flip all of your text-based content material into the video format.

This sounds intimidating however it’s truly completely doable. I’m utilizing two instruments that make the method unbelievably straightforward:

2. Zoom to file walkthrough and tutorials

You possibly can file your self explaining any course of utilizing the free model of Zoom. It could take you a while to get used to the method however going ahead, one can find your self increasingly snug with it. After 2-Three video tutorials, a 3-minute video will take you 30 minutes to create, belief me.

YouTube video featured snippets on Google - Zoom to create videos[Screenshot created by the author: September 2020]

I’m certain different digital assembly options can work for that objective as properly:

One of the best factor about Zoom is that it’s free and presents a pleasant HD export of recorded movies.

3. Renderforest to show textual content into movies

Whereas Zoom might take a little bit of time to get adjusted to, Renderforest offers video creation instruments that take no time to determine. It’s easy-to-use and can be utilized to show any article right into a video.

To get a neater really feel of the instrument, merely seize your article subheadings and use their text-to-video choice to show these right into a video:

Text to video - Transcript[Screenshot source: Renderforest]

Renderforest offers templates to create whiteboard movies, explainer movies, step-by-step tutorials, and extra. 

General, of all the net video creators I’ve tried through the years, this one appears to be the simplest to regulate to. And it saves a ton of time. It prices round $7 a month which can also be fairly inexpensive.

4. Use significant well-structured distinct voice-over on your YouTube video

Now I don’t have any severe research behind this declare, so take this with a grain of salt. Based mostly by myself expertise, except your video has a significant voice-over, it won’t be featured.

Take a look at one of many examples of featured movies: There’s a textual content instruction within the field:

YouTube video featured snippets on Google - Instruction box[Screenshot source: Google search as of September 2020]

That is generated from the video captions that are auto-created based mostly on the video voice-over:

youtube transcript[Screenshot source: YouTube as of September 2020]

This appears to assist my declare: Except Google can discover some textual content, it won’t be so prepared to characteristic a video.

So make investments a while into making a voice-over.

Should you use Zoom, you’ll be able to merely learn directions whereas recording your tutorial. In case you are utilizing Renderforest, you’ll be able to sync your voiceover together with your video. Each strategies are fairly doable.

4. Optimize movies utilizing conventional search engine marketing

YouTube search engine marketing is just not a lot completely different from any search engine marketing course of. This text outlines the process pretty well here. Principally, all you want is:

  • A keyword-optimized identify of the video (which can also be going to be the web page title)
  • An in depth video description (additionally use your key phrases there as properly). Be at liberty to create clickable timestamps to take viewers to explicit sections of the video. These get listed by Google as properly.

Extra importantly, you want some hyperlinks to your video. On the very least hyperlink to every video from your individual website (each manually out of your articles and likewise utilizing some plugins which ship sitewide hyperlinks to your movies). This may assist it rank.


This video technique will hopefully get your model featured extra. However it’ll additionally provide help to create extra content material property which it is possible for you to to market on social media to spice up engagement and create extra site visitors producing channels. Good luck!

Ann Smarty is the Model and Group supervisor at She will be discovered on Twitter @seosmarty.

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Ann Smarty