Google rebrands its GSuite productivity apps to Google Workspace

Google is rebranding its enterprise apps.

Angela Lang/PJDM

Google on Tuesday mentioned it is giving a brand new identify to GSuite, its line of productiveness apps geared toward enterprise prospects. The set of providers will now be known as Google Workspace.

The rebranding comes as Google makes an even bigger effort to courtroom firms for its cloud providers, pushing enterprise variations of apps together with Docs, Sheets and Drive. Google has been trying to develop its cloud enterprise because it tries to seek out extra methods to become profitable outdoors of search and promoting. Google mentioned its Workspace suite now has 2.6 billion month-to-month customers. 

Along with the brand new identify, Google launched a number of new options on Tuesday. Customers will now be capable to see previews of hyperlinks they add to their information, as an alternative of getting to click on by means of. Google’s software program may even recommend actions if an individual “@” mentions a co-worker, comparable to assigning them a activity or sharing a doc with them. Google can also be increasing picture-in-picture instruments for video calls in Meet, the corporate’s teleconferencing software program that competes with Zoom. 

For shoppers, the modifications are notable as a result of Google usually debuts new options within the business-oriented variations of its software program providers earlier than releasing them extra broadly. 


Redesigned icons for Google’s Workspace apps.


The announcement comes as workplace life has floor to a halt for a lot of firms as a consequence of COVID-19, main employees to swap company campuses for dwelling workplaces. At Google, most workers are anticipated to work remotely till no less than July 2021. 

“We’re embracing the truth that work is now not a bodily place we go to, essentially,” Javier Soltero, head of Google Workspace, mentioned throughout a press briefing Monday. “Work will happen in every single place in between, and workplaces will tackle a distinct function.”  

The corporate, nevertheless, mentioned it started engaged on the brand new options final 12 months and the rebranding wasn’t spurred by the brand new give attention to distant work ushered in by the pandemic. Nonetheless, working from dwelling has been a boon to Google’s providers.  In April, Google CEO Sundar Pichai mentioned utilization of Meet had spiked. He mentioned the service was including 3 million new users a day throughout the pandemic, up from 2 million new users a day a few weeks earlier

In July, the corporate introduced a major redesign for Gmail, aiming to develop the app past an e-mail service and right into a hub for planning initiatives and chatting with co-workers. The replace brings Gmail in additional direct competitors with different productiveness apps from rivals together with Slack and Microsoft, which has a product known as Groups. 

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Richard Nieva