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Google pulls popular Android apps that collected kids’ device data

It’s not all the time straightforward for app creators to keep away from violating kids’ privacy, and some of these builders are studying this first-hand. PJDM reports that Google has removed Princess Salon, Quantity Coloring and Cats & Cosplay, Android apps with a mixed 20 million Play Retailer downloads, after the Worldwide Digital Accountability Council (IDAC) discovered they had been violating Google’s knowledge assortment insurance policies. It wasn’t the app-specific code that led to the takedowns, although — slightly, it was the frameworks that powered them.

The apps used variations of Unity, Appodeal and Umeng whose developer equipment variations reportedly collected Android ID and Android Promoting ID (AAID) information. If an app sends the AAID alongside different persistent knowledge, together with the Android ID, it’s attainable to violate Google’s privateness protections and observe customers, a significant challenge for apps aimed toward pre-teen audiences.

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PJ is the Digital Marketer & Founder of PJ Digital Marketing, has involved in this field from 2010 onwards. Also the owner of a few more sites in different fields.