Google Analytics 4 (GA4) customers report knowledge assortment points affecting web sites globally, with many experiencing as much as 50% drops in reported site visitors since November 13.
The issue has sparked discussions throughout Google’s assist boards and social media platforms.
Key Points
A number of web site house owners have documented discrepancies between GA4 stories and precise site visitors ranges.
Whereas GA4 reveals decreased numbers, cross-referencing with Google Search Console and different analytics platforms confirms regular site visitors ranges.
One consumer defined the severity of the difficulty:
“The unfinished knowledge is there since thirteenth November which reveals solely 4445 customers when in precise ( Search and Uncover in GSC), I’m calculating greater than 13,000 customers (no less than).”
Actual-time monitoring seems unaffected, suggesting the difficulty impacts historic knowledge.
Technical Particulars
Investigations reveal that knowledge flows to BigQuery for customers with related accounts.
Nonetheless, this solely gives a partial resolution, as many GA4 customers don’t make the most of BigQuery integration.
The timing coincides with Google’s mid-November attribution system updates, although no direct connection has been confirmed.
Affected metrics Embody:
- Total site visitors volumes
- Channel attribution knowledge
- Touchdown web page metrics
- Occasion monitoring
Web site house owners from a number of international locations, together with Taiwan and varied European areas, report an identical patterns of information loss starting November 13:
“Taiwan is experiencing the identical concern. On 11/13, there was a sudden drop in site visitors, and from 11/14 to 11/17, it decreased by 20-30% in comparison with the identical interval final month.”
Folks word that whereas their real-time analytics present anticipated site visitors ranges, historic knowledge since November 13 displays solely about half of their precise customer numbers:
“I often monitor the information from the day earlier than yesterday on the present day. Nonetheless, there’s solely practically 50% site visitors on my web site. Simply need to know is there anybody with the identical scenario as me?”
Why This Issues
This disruption poses challenges for organizations counting on GA4 for enterprise intelligence and reporting.
Many corporations face difficulties in efficiency evaluation and decision-making processes with out correct historic knowledge.
Regardless of quite a few assist threads and group discussions, Google hasn’t formally addressed the scenario or indicated whether or not the lacking knowledge might be retroactively restored to affected accounts.
We’ll proceed to observe this case and supply updates as data turns into accessible.
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