GE Appliances expands into small appliance sector

GE Home equipment new small equipment line will embody toaster ovens, toasters, blenders, espresso makers and meals processors.

GE Home equipment

GE Home equipment announced plans today to broaden its enterprise into the realm of small appliances. It is an attention-grabbing transfer contemplating the corporate is thought primarily for making big-ticket objects like refrigerators, washing machines and garments dryers.

The brand new espresso maker has a number of copper accents.

GE Home equipment

GE says the brand new small equipment lineup will embody every thing from toaster ovens to coffee makers, blenders and meals processors. Seventeen separate merchandise in all, these machines will fall below the corporate’s GE, GE Profile and GE Cafe manufacturers. As for styling, the merchandise are nearly all clad in chrome steel. One exception is the espresso maker, which additionally has some copper accents. It is maybe a nod to the corporate’s Cafe model, which has been revamped with extra distinctive end choices.

After all, the thought of constructing small home equipment is not solely new. GE Home equipment factors out that the corporate has had a protracted historical past in some of these merchandise. For instance GE launched a line of electrical heating home equipment again in 1904. On that record had been a water heater, espresso pot and egg boiler, to call just some.  

GE has a protracted historical past of constructing each small and enormous home equipment.

GE Home equipment

And whereas GE stopped promoting small home equipment in 1984, GE Home equipment’ microfactory First Construct has loved latest success with its Opal nugget ice maker. The corporate expects to start promoting the brand new small home equipment within the US later this month. 

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Brian Bennett