Ford mockumentary ponders the fate of legendary fake pitchman John Bronco – Roadshow

Advertising is a tricky enterprise. It requires you to constantly discover new methods to interrupt by the shell that individuals construct round themselves to succeed in them and persuade them to purchase one thing. Generally that is accomplished very straight with large shouty advertisements filled with brilliant colours and loud noises. Different instances, you must get just a little weirder, like Ford appeared to on Tuesday.

The Blue Oval appears to have opted to create a faux documentary movie, referred to as John Bronco, which makes an attempt to grasp what occurred to a faux legendary Ford pitchman of similar identify. Now, normally, this sort of factor would simply elicit a bunch of cringes and groans from us journalist varieties, however the title function of John Bronco is being performed by none aside from Walton Goggins, and that, mates, has my consideration.

The mockumentary solid consists of Tim Meadows, Kareem Abdul-Jabbar and Bo Derek. They bought Dennis Quaid to relate it. Is it going to be good? Most likely not. It is a 37-minute advert for the Ford Bronco, in any case. Am I going to waste 37 minutes of my life watching it?

Because the late, legendary movie producer Robert Evans would say, “You guess your ass I’ll.”

There are different, even weirder elements to the mockumentary’s web site. For instance, you possibly can submit sightings of John Bronco. A part of me needs that Ford had paid Walton Goggins a pile of money to hang around in character, however that is in all probability not the case. Apart from, how would you acknowledge a faux pitchman performed by an actual character actor in a socially accountable masks anyway?

Anyway, there isn’t any official point out of Ford wherever on the movie’s web site or social media, and the teaser video they posted simply says the movie is coming quickly, so your guess is pretty much as good as ours as to when or if it will truly debut.

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Kyle Hyatt