Ford launches Driveway Dealership AR experience for 2021 F-150 buyers – Roadshow

Possibly it is time to improve that outdated graphics card, Ford.


Even earlier than all of this coronavirus pandemic stuff, folks did not appear to love going to automotive sellers. The expertise was all the time awkward and uncomfortable, and in the event you did not dwell close to a supplier (or the supplier you wished), it was inconvenient, too.

That is why it is cool that Ford is popping these specific lemons into lemonade by launching a brand new program known as Driveway Dealership, which it introduced on Thursday. No, it doesn’t suggest that hungry-eyed males in low-cost fits and cheaper cologne will aimlessly prowl your driveway in search of prospects. 

As an alternative, it is an augmented-reality expertise that may permit folks within the 2021 F-150 to nearly discover the automobile inside and outside from the consolation of their houses. In fact, in the event you truly need to purchase the truck, you may should both go to a dealership or make the most of Ford’s online buying process, which, relying in your supplier, might be completed completely remotely, up till they do a contact-free supply to your private home.

Sadly, Ford’s solely doing this Driveway Dealership factor with the ’21 F-150, however perhaps if it is a success, it is going to increase to different components of the lineup. Lower than spectacular is the truth that — no less than within the press supplies — the digital exterior of the F-150 appears like a Grand Theft Auto-on-medium-quality render. Not precisely photo-realistic, however no less than the inside view is a lot better.

Past all of the augmented actuality stuff, Ford can be holding a sweepstakes for individuals who use Driveway Dealership to doubtlessly win a 2021 F-150 of their very own. 

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Kyle Hyatt