Snapchat is about to launch “First Person,” the primary of its authentic collection to be shot on Snapchat Spectacles.
The concept of filming a documentary utilizing AR-centric eyewear would possibly sound gimmicky, however “First Individual” is tackling a weighty matter: local weather change.
The collection is produced by journalist Yusuf Omar (who mentioned he’s been carrying Spectacles “day by day of my life since 2016”) and his Hashtag Our Stories program, which has skilled greater than 10,000 folks in 140 international locations to create journalism with their cell phones.
“First Individual” appears like an extension of that work — the crew despatched Spectacles to topics in six international locations in order that they might doc the work that they’re doing to combat local weather change.
“When Covid-19 hit, a whole lot of international media productions stopped capturing,” Omar instructed me through e mail. “However our innovators didn’t cease working. Transport Spectacles to them allowed us to achieve tales, in any other case unimaginable to inform through the coronavirus disaster.”
He added that filming with Spectacles isn’t only a manufacturing methodology — it additionally permits viewers to actually see issues from a local weather activist’s perspective.
“The great thing about capturing POV Specs footage for a collection like that is that we get to witness change makers truly getting their arms soiled and creating, upcycling, recycling and making the change they wish to see,” he mentioned. “Their bodily actions, seeing each arms at work, by means of their vantage level make their actions relatable, attention-grabbing and immersive. When younger audiences watch it, they assume ‘I can in all probability try this too.’”
In truth, the collection additionally consists of AR lenses for every episode — one lens, for instance, will add cracks to your ground to point water scarcity, whereas one other will add carbon dioxide clouds within the sky as an instance carbon emissions.
“First Individual” premieres this Saturday, October 24. You may watch the trailer beneath.
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