DM
DM

Sherwin-Williams, influencer marketing and UGC trends: Why consumers were left shaken but not stirred – Marketing Tech News

The story of a Sherwin-Williams worker who was fired after the corporate noticed his viral TikTok channel centered on paint mixing has led to loads of response across the choice, in addition to dialogue round wider influencer advertising and user-generated content material (UGC) methods. Tony Piloseno, who labored part-time at a Sherwin-Williams retailer in Ohio, […]

DM
DM

Understanding changing consumer behaviours this holiday season – and how marketers can gain confidence into 2021 – Marketing Tech News

Arriving within the midst of the Covid-19 pandemic, this vacation season will undoubtedly prove totally different than most. The disaster has widened shopper urge for food for selection and launched sudden shifts in shopper behaviour. Our 2020 Holiday Season research revealed that security and uncertainty stay dominant options of each day life, and that is […]

DM
DM

For consultancies and ad agencies, never the twain shall meet – but does this still apply for digital? – Marketing Tech News

There’s a longstanding perception that consultancies can’t present the identical degree of creativity as promoting companies, however MDC Partners (paywalled link) has discovered a workaround for this principle. Its new company collective, Constellation, combines artistic, information, technique, design, person expertise, storytelling, and media capabilities. Constellation’s five-team bundle contains 72andSunny, the corporate behind the NFL’s “Next […]