Founder and CEO of US on-line social media and social networking service Fb Mark Zuckerberg reacts upon his arrival for a gathering with European Fee vice-president in cost for Values and Transparency, in Brussels, on February 17, 2020. (Photograph by Kenzo TRIBOUILLARD / AFP) (Photograph by KENZO TRIBOUILLARD/AFP through Getty Photos)
Reels is a short-form video characteristic that enables Instagram customers to create content material with overlaid audio and augmented actuality results, a lot as they already can on TikTok.
The characteristic was first launched in Brazil in November 2019, however on Wednesday, Instagram launched the characteristic within the U.S. and different markets as a part of its Instagram app.
For Fb, TikTok has more and more grown as a menace because of its rising reputation amongst U.S. teenagers and younger adults. TikTok claims greater than 100 million month-to-month energetic customers within the U.S., a spokeswoman advised CNBC.
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