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Facebook names VP of product growth Alex Schultz as new CMO – TechCrunch

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To fill its empty CMO place, Fb simply promoted a longtime Fb government centered on product progress to the C-suite.

Former VP of product progress and analytics Alex Schultz, who has been with the corporate since 2007, introduced the transfer Tuesday in a Facebook post. Schultz will fill place left open by Antonio Lucio, who joined the corporate from HP in 2018 and announced his departure last month. Lucio mentioned he was leaving the corporate to “dedicate 100% of my time to range, inclusion and fairness.”

In his Fb put up, Schultz mentioned he deliberate to deliver “expertise in segmentation, focusing on, and measurement” to the desk to increase Fb’s already huge attain. Schultz, who’s the chief sponsor of Fb’s LGBTQ useful resource group, added a private word to the information, writing that Fb is the primary office the place he has “really protected to be homosexual and be open about it.”

Entering into the position late within the U.S. election, an intensely consequential time for the corporate, Schultz acknowledged Fb’s precarious place within the public eye. Relating Fb’s failures round platform enforcement, Schultz talked about that he spent “most of my power” over the past 4 years engaged on security on the firm. That works contains initiatives like Fb’s community standards enforcement report, a brand new quarterly accounting of the corporate’s efforts to rid its platform of hate speech, harassment and different rule-breaking conduct.

“I imagine deeply within the good Fb’s merchandise do,” Schultz mentioned in his Fb put up. “We’ve got all seen it by this pandemic as billions of individuals have related with household and mates socially on-line whereas staying bodily aside and slowing the unfold of the virus. On the similar time I believe scrutiny of any new know-how is acceptable and there are methods we will, and may, enhance with out dropping all the great.”

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Taylor Hatmaker