Facebook bans ads that discourage people from getting vaccinated

Fb is cracking down on individuals who attempt to discourage others to not get vaccinated. 

Picture by Pixabay/Illustration by PJDM

Facebook mentioned Tuesday it would bar adverts that discourage individuals from getting vaccinated, a transfer that reveals the corporate is cracking down on well being misinformation amid the coronavirus pandemic. 

“Our purpose is to assist messages in regards to the security and efficacy of vaccines attain a broad group of individuals, whereas prohibiting adverts with misinformation that would hurt public well being efforts,” Fb executives mentioned in a blog post

The corporate mentioned it would nonetheless permit adverts that advocate for or towards legislation or authorities insurance policies about vaccines, together with one for the respiratory sickness COVID-19. Fb already prohibits adverts that comprise vaccine hoaxes flagged by world well being teams. 

Well being misinformation has been a priority on social networks earlier than the coronavirus outbreak. Final yr, customers against vaccines used Fb to unfold misinformation in teams the place members must be permitted, making it powerful for the social community to police this content material, in response to The Guardian. Misinformation about vaccines on social media might have contributed to an outbreak of measles within the US final yr. 

Misinformation about vaccines continues to be a priority as pharmaceutical firms conduct medical trials of a coronavirus vaccine. Fb mentioned it is also launching a brand new software that directs customers to details about how and the place to get the flu vaccine. The corporate can even be reminding customers to get their flu vaccine on their information feed and in a web-based hub about COVID. Fb mentioned it is beginning the trouble this week within the US and plans to increase it globally.

“Public well being officers suggest that most individuals get a flu shot yearly. This yr, they assume it’s particularly vital to reduce the chance of concurrent flu and COVID-19,” Fb mentioned. 

In the meantime, Fb mentioned it is teaming up with world well being organizations on vaccine schooling campaigns. 

The knowledge contained on this article is for instructional and informational functions solely and isn’t meant as well being or medical recommendation. All the time seek the advice of a doctor or different certified well being supplier relating to any questions you will have a few medical situation or well being goals.

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Queenie Wong