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Elon Musks tweets the Model S will be price at $69,420 because he’s a child – TechCrunch

The Tesla Mannequin S is about to get a bit inexpensive. Tesla CEO and resident meme maker, Elon Musk, simply tweeted that the Mannequin S sedan will quickly be priced at $69,420. This pricing wasn’t executed on a whim and a joint. The worth minimize is probably going in response to Lucid undercutting Tesla on pricing just a few hours in the past.

As you’ll be able to see within the tweet above, Elon Musk says “The gauntlet has been thrown down.”

Earlier immediately, Lucid introduced its entry degree sedan will price $77,400 minus $7,500 US tax credit score. Since most patrons qualify for the tax credit score, that brings the efficient worth right down to $69,900. You see the place that is headed, proper?

With a brand new beginning worth of $69,420, this might be the second Mannequin S worth minimize this week. Cnet’s Roadshow reported yesterday the automaker quietly minimize $3,000 off the Mannequin S earlier this week, probably in a bid to out do Lucid earlier than their announcement immediately. Earlier this yr, Tesla minimize $2,000 off the value of beginning worth of the Mannequin 3.

The Lucid Air is shaping as much as be a critical contender to Tesla’s Mannequin 3. The Air has the entire vary of the Mannequin 3 — even the entry-level model priced immediately matches the Mannequin S’s 400+ vary. The Air can also be lighter, sooner, and, frankly, new. The Mannequin S nonetheless has the identical general form and really feel since its introduction in 2012.

Throughout a latest interview with PJDM, Lucid CEO Peter Rawlinson advised PJDM editor Darrell Etherington that the Air can be obtainable at a worth “surprisingly decrease than $80,000.” Although immediately’s pricing is hardly “stunning,” it places the Lucid Air in the identical worth vary as well-equipped mid-size European sports activities vehicles and, extra importantly, the Tesla Mannequin S.

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Matt Burns