Democratic presidential candidate and former Vice President Joe Biden; and vice presidential candidate Senator Kamala Harris take the stage at a marketing campaign occasion, their first joint look since Biden named Harris as his operating mate, at Alexis Dupont Excessive Faculty in Wilmington, Delaware, Aug. 12, 2020.
Carlos Barria | Reuters
Democratic presidential candidate Joe Biden final week outspent President Donald Trump and Vice President Mike Pence on Facebook ads for the primary time since June 6, following the collection of Kamala Harris as his operating mate.
Biden’s Fb web page spent $6.1 million between Aug. 9 and Aug. 15, according to the Facebook Ad Library Report, and the Harris marketing campaign spent about $5,000 after becoming a member of the ticket on Aug. 11. That surpassed the spend from Trump and Pence’s Fb pages of $4.76 million throughout the identical interval.
The final time Biden outspent Trump and Pence was the week of Could 31 by means of June 6 when his Fb web page spent $5.24 million whereas Trump and Pence collectively spent $1.76 million on Fb advertisements.
The surge in Biden’s Fb advert spending comes after deciding on Harris to be his decide for vp. The Biden marketing campaign raised $48 million within the 48 hours following that announcement, according to Reuters.
Earlier this month, the Biden marketing campaign additionally introduced a $280 million fall advert purchase, with $60 million of it going towards digital advertisements in 15 battleground states, according to the New York Times.
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