Apple’s 5G iPhone 12 event: How to watch on Oct. 13

Have a look at Apple making a pun about 5G.


This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

Ah, October. Leaves turning brown, air getting chillier, pumpkins getting spicier — or one thing. And now, Apple’s new iPhone too. That is proper, the corporate’s next-generation smartphone, often called the iPhone 12, is predicted to launch during an online-only event on Oct. 13 this yr with a brand new boxier iPad Professional-inspired look, sooner processing chips and 5G wi-fi know-how.

The brand new iPhone is the smartphone Apple followers and business watchers alike have been ready awhile to see. It is the primary main revamp of the iPhone’s design since 2017, when Apple launched its $1,000 iPhone X, with its new face unlocking design and higher display screen know-how. One survey from Declutter, a tool recycler and reseller, discovered {that a} “staggering” 53% of respondents plan to purchase this yr’s iPhone, touching off what analysts name a “super-cycle” of cellphone upgrades.

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“We imagine iPhone 12 represents essentially the most vital product cycle for Prepare dinner & Co. since iPhone 6 in 2014 and will likely be one other defining chapter within the Apple progress story trying forward regardless of a softer shopper spending atmosphere,” Wedbush analyst Daniel Ives wrote in an Oct. 6 observe to buyers. He referred to as this launch a “as soon as in a decade” occasion for Apple.

All advised, Apple’s occasion guarantees to be attention-grabbing. It is the third such large product bulletins Apple’s made throughout the coronavirus pandemic, which has contaminated greater than 35.6 million folks worldwide and killed more than 1 million

Apple’s occasion may also overlap with Amazon’s annual Prime Day gross sales occasion, which is being held on Oct. 13 and 14. Amazon sometimes holds its annual buying vacation during the summer months, however like every thing else, the coronavirus appeared to throw off these plans too.

Whereas the iPhone will likely be a key product we see at Apple’s occasion this yr, and sure what most individuals focus their consideration on, the corporate’s anticipated to produce other gadgets to indicate off. These embody new Apple-branded over-ear headphones referred to as AirPods Studio, potential updates for the $299 HomePod speaker, a possible “iPhone Mini” that sits someplace the $399 iPhone SE and $699 iPhone 11 and possibly, doubtlessly, even Apple’s long-rumored AirTags beacons to seek out your misplaced keys, amongst different issues.

Apple’s online-only occasion follows the corporate’s final bulletins in September for its newest iPads, Apple Watches and Apple One subscription service.

Apple’s online-only occasion will likely be held on Oct. 13 at 10 a.m. PT / 1 p.m. ET / 6 p.m. BST and Oct. 14 at three a.m. AEST (Sorry, Australia).

The place

You can stream Apple’s occasion straight from the corporate’s web site.

What we are able to anticipate

Apple’s digital occasions are quick paced and slickly produced. And there is a minimum of one or two jokes they throw in to maintain you entertained.

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Ian Sherr