Amazon to hold virtual seller conference as lawmakers examine its power over third-party merchants

Males work at a distribution station within the 855,000-square-foot Amazon success heart in Staten Island, New York.

Johannes Eisele | AFP | Getty Pictures

Amazon on Wednesday introduced a digital convention to assist new and present U.S. third-party sellers develop their companies, as regulators proceed to look at the form of energy the corporate holds over retailers on its market.

The brand new convention, Amazon Accelerate, will run from Sept. 1 by means of Sept. 3. The corporate mentioned it will likely be the “largest ever U.S. occasion devoted to vendor success,” with Amazon’s CEO of worldwide client, Jeff Wilke, delivering the keynote deal with. Different prime executives will host discussions throughout the occasion, together with Dharmesh Mehta, Amazon’s vice chairman of worldwide buyer belief and associate help, and Amazon style group chief Christine Beauchamp.

“We’re deeply invested in empowering small companies, and now greater than ever, it’s critically vital for us to convey our vendor neighborhood collectively as all of us navigate new financial realities,” Wilke mentioned in an announcement. “Amazon Speed up will assist these entrepreneurial organizations discover new methods to serve clients, develop, and increase.” 

Amazon last year hosted a collection of conferences throughout the nation for companies that promote on its market. Greater than 1,800 sellers signed as much as attend. 

Amazon Speed up, which is free to attend, can be held on-line because of the coronavirus pandemic. Sellers will have the ability to tune into panels like “Rising to a $1 Million Enterprise” and “Responding to Modifications in Shopper Demand,” in addition to take part in reside Q&As with “Amazon specialists.”

The convention comes as regulators set their sights on the ways in which Amazon treats and competes towards the third-party sellers that now account for roughly 60% of Amazon’s bodily gross sales. Within the final quarter, Amazon said third-party gross sales grew 52% 12 months over 12 months, in contrast with year-over-year progress of 23% in the identical interval final 12 months.

Amazon has pushed again towards accusations that it squashes third-party sellers by harnessing knowledge to create rival merchandise and charging them excessive charges for companies like promoting. The corporate mentioned workers are prohibited from accessing particular person vendor knowledge, however a latest report from The Wall Street Journal discovered Amazon workers used nonaggregated or simply identifiable knowledge from third-party sellers to construct its personal competing merchandise.

The difficulty was entrance and heart throughout a high-profile listening to earlier than the Home Judiciary subcommittee on antitrust final month. CEO Jeff Bezos testified he could not assure Amazon hasn’t used knowledge from third-party sellers to assist launch private-label merchandise. He additionally sought to characterize retailers as “promoting companions” relatively than opponents.

Amazon additionally touted its relationships with sellers in its annual small business report, launched forward of the listening to final month. Third-party sellers bought greater than 3.four billion merchandise on Amazon within the 12 months ended Could 31 and averaged about $160,000 in gross sales throughout the interval.

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PJ is the Digital Marketer & Founder of PJ Digital Marketing, has involved in this field from 2010 onwards. Also the owner of a few more sites in different fields.