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Amazon taps Echelon for the Prime Bike, a $500 Peloton knock-off – TechCrunch

Amazon teamed up with Echelon to construct and promote the Prime Bike. The $500 train bike is a digital clone of the $1900 Peloton bike minus the display — even the colour scheme and design are the identical. The bike is out there now from Amazon (and Walmart with barely totally different branding).

Echelon builds a number of health merchandise, together with a wise mirror that’s eerily much like Mirror. The Prime Bike is Echelon’s third good bike with the opposite two characteristic video screens, and can be found for $999 and $1,1999.

The Prime Bike has almost each characteristic discovered on a Peloton bike from a number of changes to front-mounted wheels for simple motion. As an alternative of toe clips, the Prime Bike makes use of straps to lock riders’ ft to the pedals. Nonetheless, the Prime Bike weighs 80 lbs as a substitute of the Peloton’s 135 lbs, which suggests it’s not as effectively constructed and lacks the stable really feel of a Peloton.

A display is the notable lacking characteristic, however that’s rapidly resolved with a pill. And since Peloton provides its lessons by an app, Prime Bike patrons may even use Peloton’s service or Echelon’s service that’s similar to Peloton’s providing.

“We have been constructed on the concept of attainable health for everybody. The Prime Bike was developed in collaboration with Amazon, aiming to create a tremendous, linked bike for lower than $500, and it’s confirmed to be an exceptional match,” mentioned Lou Lentine, President, and CEO of Echelon Health. “Amazon seeking to us to companion on their first-ever linked health product is recognition of our dedication to ship high quality at an affordable price-point as mirrored in our explosive progress over the past yr.”
There are numerous spinning bikes out there for lower than the Peloton price, and plenty of can be found on Amazon. Few are as blatant of a knock-off because the Prime Bike, although. Amazon has a protracted, well-documented historical past of manufacturing and promoting merchandise that draw heavy affect from fashionable merchandise.

With this partnership with Echelon, Amazon is taking an enormous step in direction of Peloton, and Peloton’s inventory responded in sort, dropping almost 5% to $90 a share.

It’s value noting the identical train bike is out there at Walmart for $500, the place it sells below Echelon’s branding of the Join Sport Bike.

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Matt Burns

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