Amazon rebrands Twitch Prime as Prime Gaming

Amazon is rebranding its Twitch Prime service.


Amazon’s took one other step towards making its title extra recognizable within the gaming world Monday when it rebranded its Twitch Prime subscription service for its Twitch.TV recreation streaming website. It is now being referred to as Prime Gaming, with an built-in Amazon smiling swoosh as properly. It is accessible at

The brand new service, which is for Amazon Prime subscribers who pay $119 per 12 months, nonetheless offers gamers free titles and in-game items, among other things. It has been provided to Amazon Prime subscribers since 2016, following the e-commerce firm’s $1 billion acquisition of Twitch in 2014. Twitch grew to become in style as a manner for players to share livestreams of them enjoying video video games, giving spectators an opportunity to debate what’s taking place on display and pay through $5 subscriptions.

Amazon stated it counted greater than 150 million subscribers to its Prime service at the beginning of this year.

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Ian Sherr