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2021 Ford Bronco reservation data reveals most popular models, options – Roadshow

Subsequent spring cannot come quickly sufficient.


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With the 2021 Ford Bronco configurator now dwell, Ford has revealed somewhat extra details about what models and options soon-to-be Bronco house owners chosen. Speaking to Autoblog in a Friday interview, Mark Grueber, Ford’s US client advertising supervisor, dished the small print.

Because it stands, the Bronco Wildtrak is the most well-liked trim for these inserting reservations, adopted intently by the Badlands trim. The 2 trims are additionally the most costly Bronco trims obtainable immediately — Ford’s in all probability delighted to see loaded Bronco trims transferring in the fitting path. Whereas 26% of reservations are for the Wildtrak and 20% are for the Badlands trim, the opposite 54% of the roughly 190,000 reservations are for the extra reasonably priced fashions. Nonetheless, almost half of consumers need the top-notch Broncos, which is fairly fascinating. As for the favored Sasquatch bundle, slightly below half of all reservations embrace the additional off-road tools.

How about four-door in comparison with two-door reservations? Grueber instructed the web site that two-thirds of all reservation holders selected the four-door mannequin, however underscored that Ford internally was truly stunned at what number of reservations it obtained for the two-door mannequin. Look, individuals have been ready for this SUV for a really very long time, Ford, and the two-door mannequin is solely boss. 

One space that’s good to see is a relatively excessive take price for the guide transmission. In keeping with the advertising supervisor, 10% of reservation holders who need the two.3-liter turbo-four engine opted for the seven-speed manual. Though 10% is fairly small total, that is an enormous determine in comparison with another abysmal guide take charges for varied automobiles. Typical charges throughout manufacturers hover round 2%.

So there you have got it. The overwhelming takeaway is Bronco followers are able to pony up for big-dollar SUVs and the guide transmission is not useless, a minimum of for the Bronco for now. That is solely the beginning of the Bronco’s story, although. We nonetheless have a Bronco Raptor/Warthog coming, and Grueber mentioned Ford remains to be combing by way of fan responses to see what different choices the automaker can add to the menu.

Ford did not instantly reply to a request for remark.

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Sean Szymkowski